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Lawyer SEO 6 Month Case Study

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The Law Office of Paul Mankin

Paul Mankin is a lawyer based in San Diego, CA. He approached us in March of 2020, just before the pandemic went into full swing. He had a desire to focus on two areas of his practice, debt collection harassment, and auto dealer fraud.  So we lasered in on those two services to increase the number of people not only finding him but coming to his website for those specific services. 

CLIENT

  • Paul Mankin is a lawyer in San Diego, CA devoted to protecting consumers’ legal rights. 
  • Paul had a desire to increase his reach in the auto dealer fraud space, as well as the debt collector harassment space.
  • He had a lot of information that would be extremely beneficial to consumers, but it was not getting noticed prior to our engagement.
  • Their goal for the campaign was simple – increase the number of people that saw his website when looking up anything on the search engines related to auto dealer fraud or debt collection harassment.

PROBLEM

  • We dug deep into the data and noticed a lot of structural mistakes were made on the pages, specifically for these service areas. On top of that, we saw that there were many pages on the site that were not helping and were wasting a lot of the crawl budget.  A complete technical audit of the website was needed to decipher where the biggest impact changes would come from. 
  • The backlinks that were pointing to the website were not set up correctly. The bulk of the links were pointing to the homepage, making the site extremely top-heavy, which is not a good thing. We also noticed that the anchor texts for these links were not really targeted to signal the intent of the pages. 
  • At the time of the initial engagement, PaulMankin.com was getting roughly 1,500 organic visitors per month, and most of them to the homepage. There was no authority on these service pages, putting them at a disadvantage when going after most of the competition in the area. 
  • The areas of “auto dealer fraud” and “debt collection harassment” have a plethora of keywords that people use to find them. The website was not only underperforming for these main keywords but many of the bottom-funnel keywords were not even being noticed, which was a problem. 

SOLUTION

  • Based on the intensive website audits that we performed, we were able to make critical on-page changes that helped the campaign immensely by having the website structurally sound and set up in a way that made sense to the user, but also for the bots when they crawled the site as well. We also took care of the “wasted” pages that were eating away at the crawl budget. 
  • We set up an aggressive linking strategy to focus on increasing the authority of the targeted service areas. We focused on power and relevance instead of volume, knowing that it would create the biggest impact. We also were very meticulous with our anchor texts pointing to these sites to get the biggest impact from these links. 
  • Structuring the website in a better way for the bots was a crucial part of spreading the authority that was brought by the linking campaigns. It allowed for more of the keywords to get noticed and increase the authority across the board. 
  • Actual link outreach – We found, contacted, and negotiated placements on relevant websites.

 

RESULTS 

  • 324% increase in organic traffic in 6 monthslawyer SEO 6 month results

 

  • The most visited pages are all in the auto dealer fraud and debt collector harassment pages. 

Craig Tuttle Marketing - Rochester SEO

SEO: The Difference Between The Pretenders and The Experts

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If you or your business has a website right now, the fact is that you absolutely must have high-quality SEO services done if you want to legitimately compete with other businesses in your niche. There are no two ways about it, in today’s fast-paced, technology-based world, consumers are looking online for products and services before making a buying decision, and if your website is not one of the first options they see when searching, they simply are not finding you. I think we can agree that having a great website is extremely important and something that should be carefully planned and executed. But the fact remains that you can have the absolute best looking and even best-converting websites in your niche, but if you are not getting the targeted visitors who are actually looking for your products and services to come to your site, then your business is not living up to its potential and quite frankly will not last in this day and age.

So I think it’s fair to say that we’ve established a bonafide need for having SEO done to your website. Even if you’ve had the best web design services when you built your site, chances are, you atill need expert level SEO. Now the question is, where do you go to ensure you are going to be getting the best results? The first thing that most business owners do when looking for SEO services is to shop around for the best price. This is probably the absolute worst thing you could ever do when it comes to search engine optimization. Not only will you most likely be throwing money away and not get any results, but people pretending to know about SEO and charging companies nominal fees actually get websites into trouble and even completely kicked off of the search engines. This is not something you can afford if you are trying to catch up and surpass your competitors.

SEO is one of those things where you actually get what you pay for. If you want to cut corners and nickel and dime your way through this, you are not going to get the results your competition is getting because I can guarantee that if they are ranked high in the search engines they are paying for expert SEO services. Just think about it logically, anyone performing SEO services is not doing it for free. They are doing it for profit. Anyone that offers a service is trying to make money off of it. I think that’s something we can agree on.

And let me be the first to tell you that SEO does cost money to the supplier of the service. Whether they are outsourcing some of the work or using man-hours (time is money too!) it costs money to perform SEO on a website. That’s not even counting the hard costs of getting the job done. Now most SEOs worth their salt don’t use spammy automated tools, but every successful search engine optimization professional that I know spends a lot of money on tools that help with their job, whether it be rank tracking software, backlink checking software, and other memberships that cost money to be a part of that is essential to perform their job. And most top-level SEOs spend a great deal of money to ensure their services are the best that can be found.

So we have established that everyone who is supplying SEO as a service is doing it for some kind of profit. We have also established that the actual task of SEO costs the provider a great deal of money as well. So when you sit back and look at it, do you really think it is even remotely possible for you to get high-quality SEO service for $500 per month? Let me just be up-front with you right now and tell you that that doesn’t even come close to covering my hard costs per client per month. So while it may sound like a great and that you are getting an amazing deal, the reality of the situation is that you are hiring someone who will lose out to better SEOs every single time. Let alone someone who may be using things that will just get your website in trouble and kicked off the search engines altogether.

So while it is of utmost importance to have your website seen by your target audience that is looking for you online on a daily basis, hiring a cheap, cut-rate SEO to do your search engine optimization is not the way to go. If you want to keep up with, and hopefully surpass your competition, you need to go with an established, expert-level SEO who will get the job done right the first time. It will cost you much much more in the long run if you go the cheap route and have to hire someone to do a penalty recovery on your site.

Rochester SEO Rankings

What To Look Out For When Hiring An SEO

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SEO is one of the best investments you can make for your business. There is no substitute for being the first option your prospective client sees whenever they look up what your company offers. That is exactly what good search engine optimization services provide. The thing is, everyone and their brother thinks they know how to rank websites these days. There are so many people that claim to be able to rank a site higher in the search engines but in reality, they will do more harm than good to your website. In fact, trusting the wrong person with the SEO of your site could penalize your site to the point where it won’t show up on the search engines at all, let alone ranking on the first page.

This is what qualifies me to speak from a level of expertise on SEO:

Rochester SEO RankingsSo how do you know which SEO service provider to trust? This article will serve as a guide to help you decipher between the SEO experts that you want to work on your rankings from the kids sitting in their mother’s basement pretending to have the necessary skill because they watched a couple of videos on YouTube and thinks that qualifies them to collect money to rank websites in the search engines. So let’s get into it.

Cookie Cutter SEO Prices

Look, we understand that you want to shop around for a better price when having SEO done to your website. The thing is, when it comes to search engine optimization services, you get what you pay for. As harsh as this sounds, if you are looking to pinch pennies, then you are in for a very rude awakening. There is no way that quality SEO services can be done for $500 per month. That doesn’t even come close to covering the hard costs that a good SEO has to rank a single website each month, let alone them make any money. If you get someone that is charging you that amount of money per month, then there are one of three things going on.

  1. The first is that they are a newbie and don’t know what they are doing, so you should run away and never look back.
  2. The second is that they don’t plan on doing any real SEO work and just plan on doing menial tasks that don’t cost any money at all and they will pocket your monthly payment for a few months all the while telling you that “SEO takes time and you have to give it a few months.”
  3. The third option is that they are using automated, spammy tools to build incredibly bad backlinks that used to work 5 years ago but will do nothing but get your site penalized now.

So now that you have those three options…what do you choose? Would you rather pony up and actually pay for results or choose one of those three options?

Fake SEO Testimonials

This is one of my favorites. It really cracks me up when SEO sites have testimonials on their website from Mike S. or Mary T. or whatever other names you want to pick out of a hat without a company or brand attached to it. One of the oldest tricks in the book is to throw a bunch of great looking testimonials on your website with stellar results to make yourself look better than you actually are. The average business owner looking for SEO services wouldn’t think twice about these being fabricated, so it usually works. So how do you decipher which testimonials are fake and which are real?

  1. Look for company or brand names that are attached to the testimonials. It would be extremely silly for an SEO to put testimonials from a company on their site if they never worked with the company at all. So if there is a brand attached to the testimonial, it is probably legit.
  2. See if the SEO has testimonials on their Linkedin profile. These cannot be faked. They are from real business owners. If there are more than a couple of good testimonials on Linkedin, chances are, the SEO is legit.

Expert SEO Knowledge

You want to make sure that the person you trust to rank your website knows what he or she is doing. Taking a $47 course on the internet does not qualify a person to rank a website. Believe me, the level of knowledge it takes to be a good SEO and actually rank sites at will is worth a whole helluva lot more than $47, so there is no course out there to teach the expert level SEO techniques.

Another mistake is looking for college grads and people with all sorts of degrees. Your marketing degree means absolutely nothing in the world of SEO. I have personally worked in several agencies and every single college student that has come in with some Business or Marketing degree and thought they knew what they were doing has been like a deer in headlights when it came to ranking a website with the big boys. And some of them had multiple Master’s degrees. The fact is that this kind of knowledge is not taught in colleges. It can’t be. It changes every month. So if your SEO is not staying on top of everything that is going on in the world of SEO, if they don’t eat, sleep, and breathe SEO, then they are not going to be able to rank your site ahead of your competition who is using one of these SEO gurus.

Your Web Designer Can Not Do SEO

I don’t care how pretty your website is or how great your web developer is, they can’t rank websites. I don’t know how many times I have heard business owners say that they will just have their web development team rank their site for them. This is one of the biggest mistakes that you can make. Web developers develop websites. They do not rank them. Period. They do not know how. To be honest, 9 out of 10 of them actually hinder the ranking process when they develop the website to begin with.

So in closing, if you are truly serious about ranking your website ahead of your competition, you have to find a good SEO. The unfortunate truth is that most SEOs are not good. And if your competition has an SEO expert on their side, and you go with a cheap monthly rate to save a few bucks, you are just going to waste that money and watch your competition get that much further ahead of you and make it even more expensive for a real SEO to catch up to them in the future. So do your homework. Find an expert. And get real SEO services that yield results and watch your business take off like a rocket ship!

 

Rochester SEO

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When it comes to Rochester SEO there are many agencies and marketers that claim to be the best, but before you choose which Rochester search engine optimization provider that you want to trust with the marketing of your website, it’s important to do a little homework first. You need to find out who you should have work on your marketing future and whether or not they would be an asset to you and your business.

Client Application

SEO, or search engine optimization, is defined as “the process of improving traffic to a given website by increasing the site’s visibility in search engine results” (Business Directory Definition). SEO is one of the most important elements of a business marketing plan and is imperative in today’s digital age where everything is expected to be readily available to consumers at all times. With the prevalence of mobile devices nowadays, consumers want information immediately and your business better be in a position to provide them with that information if you want to compete in today’s cutthroat marketplace. If your business does not establish itself as one of the top choices when it comes to your products or services, you will be left in the distant past while the competition gleefully blurs by you into the future with their updated marketing efforts.

SEO is the premium form of advertising for any business looking to establish itself as the best in their field. There is no other form of advertising that will literally place your business in front of a potential customer at the exact time they are actively looking for whatever it is that your business offers. Think about it, how valuable would it be to be able to have your business pop up into a potential customer’s head anytime they thought about your service? That is essentially what ranking at the top of Google does for you! They are looking up information on what you offer and your business appears in front of their eyes. It’s a beautiful thing! This is actually seen as “ranking” in more than one way. You have the literal rankings of the sites on the search engine results page, but it is also seen as ranking in the sense of the higher up a website is on the first page, the more favorably they are looked upon. This is apparent in the CTR, or click through rate, of the first page of Google. This diagram clearly shows that the higher a website is positioned on Google, the more it is clicked. And the numbers are pretty substantial when you actually see them like this.

SEO CTR Graph

This is the reason why there so many marketing firms trying to establish that they can deliver expert results when it comes to ranking a website. But there are very few SEO Rochester agencies that can actually follow through on these bold claims. Ranking a website is not as easy as it used to be, but due to the level of importance that is placed on rankings, there are a lot of marketers that are taking advantage of the demand and accepting clients that they will never be able to get results for.

Another reason why SEO is so beneficial is that it puts your business where consumers are looking for information. Autorevo reported that 9 out of 10 consumers use search engines for purchasing decisions and 7 out of 10 business level purchase decisions begin on a search engine. If you combine this with the image of the number of clicks based on search engine position you will clearly see why your business must be ranked at the top of the search engines when people look for what it is that you offer. But the catch here is getting there, right? It’s not easy to rank your website. Google has to give their users the best results possible. So it relies on several factors to determine how to provide those results to their users. If you don’t have someone who is a bonafide Rochester NY SEO expert, your website will not reach its potential. And that money will be going to someone else. The money is always there. It’s just a matter of who is going to do what it takes to go get it.

SEO StatsThe truth is, if you really want to separate yourself from your competitors there is no better place than on Google. If your website is ahead of your competition when vying for the same potential customer, that potential customer will automatically view you as being the better option and visit your website first. It’s human nature to view rankings as a list. The human eye automatically reads top to bottom, left to right. So, having your business at the top is going to benefit you immensely.

Just like anything, the best Rochester NY SEO services do come at a price. SEO is something that can literally change the face of a business so you can’t expect something like that to be cheap. Sure, there are some Rochester SEO providers that will offer you bottom dollar pricing, but is that what you want for the marketing of your business? Bottom dollar?

Client Application

SEO is one of those rare things where you actually do get what you pay for. If you pay for the cheapest, that is what you are logically going to get. There are some marketing firms that claim to offer SEO in Rochester NY that simply cannot rank a website at the fees they offer. It’s not possible. But the thing is the salespeople that are selling you the services don’t know that. They only know that they want to make the sale. So they make you empty promises that will never be fulfilled and pass you off to some account manager who doesn’t know real SEO but is trained to perform the same tactics on every client they get. If you really think that the same tactics will work on every website to rank them higher in the search engines you have another thing coming! But the allure of cheaper prices gets most business owners and tricks them into thinking they will get $5k results for $500 fees. It doesn’t happen. You won’t get there. And you’ll just be that much further behind when you finally realize it.

search engine optimization agencyThink of your website as a luxury sports car that is so expensive that you baby it and are afraid to even drive it in fear of having something happen to it. Now if that car needed some work done, are you taking it to your local corner shop and having just anyone work under the hood? Or are you bringing it to a specialist who is experienced in working on that specific type of vehicle? Even if it’s more expensive, you want the expert, right? You don’t want to take a chance with going the cheap route. It’s the same thing with your website! Your web presence is the single most important thing you can utilize to market your business and you do not want just anyone under the hood of your business. You need an expert.

craig tuttle marketing business cardYou need to be wary of anything that looks like too good of a deal when it comes to search engine optimization in Rochester. Sales is not the same thing as SEO and the last thing you want is to get sold on a company that can’t really provide anything more than things you can learn for free in an afternoon researching SEO on YouTube. That is the level of service you get when you go with the lower priced options. The fact of the matter is that most Rochester SEO companies are very good at selling. Not so good at the fulfillment part and getting real tangible results for a company’s website. Honestly, if the price is the main factor for you to decide which Rochester SEO agency you want to work on your website you would be better off saving your money and doing SEO yourself. You will most likely be in a similar place a year from now in the rankings as you would if you go with a cheaper option, but you would have saved yourself some money in the process.

Listen, I can confidently say that we are the best SEO in Rochester. We are an actual asset to your business, not an expense to it. What I mean by that is that we will actually bring your business money, not lose money on advertising that just doesn’t work. You don’t get dating advice from the terminally single, money advice from the terminally broke, or fitness advice from the morbidly obese. And you don’t get SEO from someone who is not a true expert in the field. Your business simply will not survive the future unless you have someone guide you into it who knows what they are doing and what the future looks like.

When you hire someone to work for your company, do you hire the person who asked for the lowest salary or the person that is best qualified and most likely to have a positive impact on your business? It’s the same thing when looking for a Rochester search engine optimization company. If you think hiring an expert is expensive, wait until you hire an amateur!

We rank #1 for the hardest keywords to rank for on the internet. The most competitive. Above everyone else who says they can rank you for your keywords. I apprenticed under the most successful SEO in the country and that’s where I learned how to separate myself and my clients from any competition. I have the best SEOs in the world on speed dial. I am part of a large group of SEOs that share information and testing results. We know about updates before they’re announced. We know what’s going to work in the future while everyone else is working on tactics that are no longer relevant. We are not competitors we’re more like a team. So I have way more assets to help me rank my clients than any single company could ever have. I have worked FOR my competition in Rochester and now I outrank them. I have surpassed them to the point where they have hired me to rank their clients for them when they can’t do it themselves. So ask yourself…who would you want working on the future of your business?

Client Application

rochester seo

rochester seo agency

Toddler Video Transcript

0:05
What is SEO anyway?
0:08
Thank you for asking that little one.
0:10
Wow, such a cute little girl.
0:12
Anyway, so I think there’s this big disconnect with SEO and people not really seeing the
0:16
value that it brings to their business.
0:20
But you know the stats are out there, they’re not hard to find.
0:22
For example…
0:23
and… and what about…
0:39
and don’t forget… this was kind of hard to ignore!
0:49
Right?
0:52
But just think about yourself.
0:53
How do you find information on businesses?
0:55
On my phone!
0:56
Perfect!
0:57
You know what that’s typical.
0:59
You know I think it’s like 75% of all searches are done on a mobile device now.
1:04
And there’s a little known fact that Google is actually starting to use their mobile
1:08
algorithm exclusively to rank sites.
1:11
Not just on mobile devices but on desktops as well.
1:14
So what that means is that if you don’t have a mobile-friendly site
1:17
it’s really going to start affecting your rankings moving forward.
1:20
It’s just too much money!
1:23
You know what I hear that a lot and I’m glad you brought that up!
1:26
Like I said before, there’s a bit of a disconnect with the value of SEO and
1:32
really what it can do for a business.
1:34
But what we can agree on is that advertising for your business is important, right?
1:39
Well, yeah!
1:41
Great, well why do you think it’s important?
1:43
To reach more people!
1:45
That’s correct, but most advertising really is
1:48
blind.
1:50
Meaning you’re hoping that the right person is exposed to your ad at
1:53
the exact right time.
1:55
Just for example, where do you advertise?
1:58
In the Yellow Pages!
2:02
Seriously most people don’t even know what that is anymore.
2:05
Remember earlier you told me that you look for information on your phone
2:08
right?
2:09
Well where on your phone do you look for that information?
2:12
On Google, duh!
2:16
Cute girl!
2:17
Exactly, 98% of all consumers use some kind of search engine
2:22
to find information on the business.
2:24
So you can be crushing the other 2% that people aren’t going for, using those techniques
2:29
that you’re using, but imagine what your business would look like if you
2:33
were crushing it on the search engines.
2:36
Where 98% of all the consumers are.
2:40
Where people are actually looking for what it is that you offer.
2:44
See with SEO you can put your business, your brand,
2:47
your products in front of the people who are actively searching for it at the
2:51
time they’re actively searching for it.
2:53
And you’re assured of that.
2:54
It’s pretty cool, huh?
2:56
And on top of that it’s ahead of all of your competitors who are
2:59
offering the same type of thing.
3:03
It’s still too much money!
3:05
What is my ROI?
3:06
Wow!
3:07
Okay okay okay let’s try this another way.
3:09
You agree that it’s important to advertise, right?
3:14
Yes.
3:15
And you agree that putting your business or products in
3:17
front of people who are actively searching for them at that time would be
3:21
beneficial, right?
3:24
Well, yeah!
3:27
So obviously we know that SEO is important but let me ask you
3:30
this, how much is just one new customer worth to you?
3:34
What about five?
3:35
Or ten?
3:36
Or twenty?
3:37
You see with good SEO it’s impossible for you NOT to get results.
3:43
It’s really just a matter of how many results you want?
3:45
I mean, how many more customers can you handle, right?
3:49
The other guy will do it cheaper!
3:54
All right!
3:55
Well I’m sure you can find other SEO “experts” who promise to do the
3:59
job cheaper, but really, your website is not something you want just anyone
4:04
working on.
4:05
I mean, if you had something seriously wrong and, heaven forbid, you
4:10
had to have some major surgery, you’re not going to be shopping for price are
4:15
you?
4:16
Well no!
4:17
But this is the same thing!
4:21
Your website and where it ranks in the search engines is the single most important
4:25
thing for your business in today’s marketplace.
4:29
And it’s only getting more and more important with
4:31
time.
4:33
You can’t trust just anyone with the future of your business.
4:36
And you are the expert?
4:39
Well yes, humbly of course!
4:42
Look we’ve ranked sites all over the world and we have plenty of testimonials to back
4:46
it up, if you’re interested.
4:47
But you know what, I’d love to actually show you what
4:50
we can do for your business.
4:53
How are you going to do that?
4:55
Just get in touch with us today and we’ll show you!
4:59
Get in touch with us today!
5:09
Okay, let me get this out of your nose.
5:21
Is that a new chair?
5:25
No it’s an old one.
5:30
I like it.
5:33
Thank you!
5:36
Welcome!
5:37
Yes okay well yeah well I have to say oh that’s
5:52
for the lighting you like the lighting okay good job thank you okay I think
5:59
we’re done yeah is that a wrap yes that’s a wreck
6:04
you

SEO Pricing Video Transript

0:02
Listen…we need to have a talk. We need to have a serious conversation (huh) about
0:10
SEO pricing. Are you ready for this? Okay folks, let’s talk about it, let’s break it down here okay?
0:18
Let’s just be honest with each other, if you’re in the market for SEO services
0:22
one of the first things you’re going to look at is price. I understand I get it.
0:26
But do you really want to be going window shopping when we’re talking about
0:30
your website? I know I don’t. And I get it all things being equal and all SEO
0:36
providers provided the same type of service the only thing left to go is
0:41
pricing, right? Who has the better price? But let me be the first to tell you, if
0:45
you don’t already know, not all SEOs are equal. Not all of them
0:49
can do what they say they can do. And actually, the fact is that most of them
0:53
can’t. So, that’s what you got to keep in mind when you’re looking at pricing. You
0:58
know the fact of the matter is you get exactly what you pay for when it comes
1:02
to SEO. (huh) The way I look at it is like having a freaking Ferrari or a
1:07
Lamborghini or something really cool that you might like that I’m not that
1:10
into but it’s really cool and expensive. Anyway that’s like what your website is
1:14
right, that’s your baby, that’s your that’s the that’s the thing that needs the
1:17
most care and the most tender touch, right? You’re not going to take your Ferrari or
1:22
Lamborghini, or whatever it is that you’re using, over to the corner shop to
1:25
some guy that’s just going to clunk around under the hood, right? You’re going
1:29
to take it to an actual expert. Somebody that knows what they’re doing. Somebody
1:33
that knows the way to navigate around under the hood and do all that needs
1:37
to be done to make your machine optimate(?) at its finest. You don’t want to give it
1:43
to some yutz down the road that’s just gonna clink around hopefully he
1:47
gets it right and then gonna give you your website back and it’s going to be
1:50
all garbage and then you’re going to swear off SEOs and think they all
1:53
suck and
1:56
I’m sorry I’m back now. Just went on a little rant there, had to cut it short. But seriously,
2:01
a website is no different than that. You get a lot of empty promises from some of
2:05
these Yahoo’s. But if you want tangible results that actually alter your
2:11
business you have to leave your website in the hands of the experts. Not the
2:16
clunk down the road. So here’s the thing cookie cutter prices do not work for SEO
2:26
unless…unless you’re looking for cookie cutter services. Now I don’t know about
2:31
you, but I don’t want the same thing done to my website that was done to somebody
2:36
else’s. Now it takes a ton more work to rank a website in a niche like a lawyer
2:41
or doctor or dentist or something like that, where there is a ton of SEO competition, then it
2:46
does to the local flower shop that’s getting SEO services done. That’s going
2:50
to be a lot easier but if they’re both saying, paying the same price, does that
2:53
make sense whatsoever? It’s like you going to the doctor and paying the same
2:59
for brain surgery as it is to get a sliver removed from your finger. Actually
3:03
it’s not really much like that at all, but you get the point.
3:06
I guess what I’m saying is one size does not fit all when it comes to SEO,
3:11
especially. Because no two sites are the same, right? No two websites are in the
3:16
same situation. They’re not in the same location. They don’t have the same
3:20
competition. They’re not in the same niche. How can they have the same prices?
3:23
It doesn’t make sense, right? You with me so far? Let’s keep going. The thing is there has
3:28
to have, be research done, right? You need to know what keywords you’re going to go
3:31
after, what keywords are going to give you the biggest ROI, return on your
3:35
investment, right? What is going to give you the biggest bang for your buck and
3:39
have people coming to your business, or calling your business, or buying your
3:42
products, or talking to… but then the competition for those keywords has to be
3:45
analyzed. The SEO expert should want to know exactly what they’re getting into
3:50
before they give you a price. You know the last thing that I want to do is give
3:54
you a little tiny price, say “yes I’m gonna jump on with him and he’s gonna
3:58
rank me at the top” and then I know that I can’t get it done for that price but
4:02
I’m going to keep you around for three or four months knowing you’re just going
4:06
to kick me to the curb and get pissed at me, but I had you for
4:09
three or four months anyway so it doesn’t really matter. On to the next one,
4:12
right? That’s not how I work but that’s how a lot of these other ones work so be
4:16
careful of those guys! (evil laugh) Plus, what’s the strength of your current site? Is it new?
4:21
Is it current? Does it need to be updated? Is it mobile friendly? Are you
4:25
ranking in Google Maps? Do you want to be ranked in Google Maps? Obviously! Is your
4:30
site have power? Is it trusted? Does it have authority? Is anyone linking to it?
4:33
Anyone talking about? Do you have social signals going to it? All that stuff has
4:38
to be under consideration. And if it doesn’t have any of those things or it
4:42
needs a little bit more or needs some more of this, more attention, more anything, how
4:46
much is that going to cost me in time and money? That’s what I want to know,
4:50
before I give you any kind of dollars and cents.
4:53
5-4-3-2-1 Go. Now, putting a price up there prior to knowing this information
5:05
is not only disrespectful to the client, but it’s downright irresponsible! And it
5:11
should not be tolerated. You see, to be honest, I don’t want to
5:16
give a price quote until I’ve properly researched everything. Analyzed the site.
5:20
Analyzed the competition. Analyzed the client themselves. And then I will know
5:26
whether I want to work with them, whether it’ll be a good fit. Look I’m not gonna
5:30
be doing SEO on some porn site, right? That’s not what I’m about. And the other thing is
5:35
I don’t want to charge a fee where I know I’m not going to be able to get the
5:38
job done…but I know I’m going to be able to get the client. Does that make sense? See
5:42
a lot of these big agencies, let me let you in on a little bit of a secret here,
5:46
a lot of these big agencies they got big buildings and a bunch of cubicles like a
5:50
cube farm going around and they have a bunch of salespeople and then they have
5:54
middle management and upper management that CEO blah blah blah all those people
5:57
that’s great great great companies, right? Now let me let you in on a little secret,
6:01
the person you’re talking to…they don’t know SEO. They don’t know how to rank a
6:06
website. They probably wouldn’t even know what a back-end of a website looks like
6:09
if you smacked them in the face with it. But what they do know is how to sell you
6:14
and then they’re going to pass your website on to somebody else, probably
6:17
just out of school, that doesn’t really know
6:20
that what they’re doing is not real SEO, reading off a list and doing checklists,
6:23
it’s not real SEO, it’s not going to get anything done. It’s not going to move the
6:26
needle for any business. But they’re so naive, they’re so excited to be in a
6:30
marketing agency, they’re like “yeah, this is cool!” They don’t care, they’re just
6:33
doing their work and thinking they’re making a difference for this business.
6:36
Really, when all they’re doing is the bare minimum that doesn’t cost anything
6:39
so they can have more clients and the salespeople can keep bringing them in
6:43
and they can keep bringing them into these account managers or whatever they
6:46
want to call them. And it’s just a vicious cycle like that. Meanwhile the client is
6:50
locked in from a year, at least, on a minimum contract. And there’s nowhere
6:55
they can go, they’re not moving anywhere in the search engines but they’re
6:57
getting what they said they were going to get from the contract because they
7:00
didn’t know what they were signing up for. They didn’t know they weren’t gonna get
7:03
ranked higher, do anything like that. They were just going to get these backlinks
7:06
that were supposed to do some something for them, but the salesman was so slick,
7:10
they told them all they wanted to hear just to get them on. And that’s, it’s just
7:13
a vicious cycle. Then the year comes up, they didn’t go anywhere in their website,
7:16
their business hasn’t improved. Nothing’s happened. Now they’re pissed at SEO. They
7:21
think SEO doesn’t work and all SEOs are scumbags. When the fact is they just
7:26
shouldn’t have gone with that business in the first place. Well had to come up
7:32
for air now. I think that’s one of the biggest problems in the SEO industry.
7:36
There’s too many people out there that just want to get the deal, right? They
7:39
want the client. They’ll do anything. They’ll say anything. They’ll do whatever
7:42
it takes just to get the client on board and worry about it later. Or pass it off
7:46
to the account managers. They’ll just worry about it, “I just need to make the
7:49
sale,” when they know they’re not going to be able to make it happen. Or maybe they
7:53
don’t know because they don’t know SEO to begin with. So what they do is
7:57
they lowball the price get you in and just plan on telling the client that “SEO
8:02
takes time” and keep them around for four or five or six months until they really
8:07
get pissed. And they just basically milk it for as long as they can or they have you
8:11
on contract, then you’re really screwed. The fact is that the goal of most SEO
8:15
providers is to keep you a round.
8:20
Seriously. They want to keep you a client as long as possible. The goal is not to
8:25
rank you number one. Once you’re number one, why do you need them anymore, right?
8:29
So they want to keep you going as long as possible. They want to bring you from
8:34
page 7 to page 6. “Yeah we’re making improvement, awesome! Just stick another
8:38
month and maybe we’ll go up a couple more pages!” Really? Really? I mean, come on! Look
8:46
I’m gonna be honest I don’t keep clients longer than a year. It doesn’t take that
8:51
long for me to rank a client. But there’s really no reason to keep you on longer
8:56
than that. I mean maybe if you move down in the rankings a little bit and you
9:01
need a refresh or something like that. Then that’s something else. Or if you
9:05
want different keywords and we can do that, you know, in the next campaign.
9:09
Or something maybe along those lines. But working on the same keywords for over a
9:13
year, either you suck at SEO or you’re trying to screw somebody and shame on
9:17
you! So thank you very much for allowing me to vent and get this frustration out
9:23
a little bit and, you know, it was very therapeutic for me and I hope it was a
9:27
little bit informative for you. And you got to understand a little bit more
9:31
about SEO pricing and what you’re getting yourselves into. And you know
9:35
maybe I was able to show you that not all SEOs are scumbags! (huh) I hope I’m not!
9:40
But anyway, seriously get in touch with me if you’d
9:44
like me to analyze your site before giving you any kind of pricing. Analyze
9:50
the competition, the keywords…all that good stuff that we talked about in the
9:52
video. And I would be more than happy to do so for you and if it works out, great!
9:57
Either way I hope you enjoyed the video. I’ll talk to you soon bye. Hopefully we
10:03
got one good take in there. The rest of them are on the outtake reel! This is fun!
10:11
5-4-3-2-1 Go! Hi there. I want to talk to you about SEO pricing. Hello
10:24
I’m here to talk to you today about some pricing and your search engine
10:28
optimization strategy. We got to talk about SEO pricing. I feel like I don’t
10:39
even know you anymore. We need to have a little discussion,
10:43
okay, and it’s about SEO pricing. There are a lot of myths out there, okay, and I
10:50
don’t like them. I don’t appreciate them.
10:55
Hi I’m Craig and I want to talk about SEO pricing. Hi I’m Craig and I want to
11:02
talk about SEO pricing. Hi I’m Craig, I enjoy long walks on the beach and
11:09
talking about SEO pricing. Look I think it’s time that we get serious. I think
11:22
we’ve gone through this long enough. We’ve put this on the back burner and
11:25
not addressed it fully. And it is starting to tear us apart. What I’m
11:30
talking about is SEO pricing. Are you ready to talk about it? Let’s go. Hey how
11:43
much do you get charged for your SEO? Probably shit, right? And that’s the
11:47
service you’re gonna get! Oh my god I can’t talk about SEO pricing any more it
11:53
makes me want to pull out my hair that I don’t even have! mmm SEO pricing. Let’s
12:02
talk about it, huh? Oh man! One of my favorite subjects in the world!
12:09
it’s SEO pricing, let’s go! hmm SEO
12:16
pricing. SEO pricing makes me wanna pull my freaking hair out.
12:25
If I had any. That’s kind of funny. Let’s go. Oh my gosh, I can’t believe we’re about
12:32
to make this video on SEO pricing. I can’t wait! Can you?
12:35
Let’s do this! hmmmm I want to talk to you about SEO pricing. Would you please join
12:44
me for this video. Thank you!

How Much Does SEO Cost? | Search Engine Optimization Pricing Myths

By | SEO Pricing | No Comments

Go to our Discovery Form to have me analyze your site today! 

Video Transcript

0:02
Listen…we need to have a talk. We need to have a serious conversation (huh) about
0:10
SEO pricing. Are you ready for this? Okay folks, let’s talk about it, let’s break it down here okay?
0:18
Let’s just be honest with each other, if you’re in the market for SEO services
0:22
one of the first things you’re going to look at is price. I understand I get it.
0:26
But do you really want to be going window shopping when we’re talking about
0:30
your website? I know I don’t. And I get it all things being equal and all SEO
0:36
providers provided the same type of service the only thing left to go is
0:41
pricing, right? Who has the better price? But let me be the first to tell you, if
0:45
you don’t already know, not all SEOs are equal. Not all of them
0:49
can do what they say they can do. And actually, the fact is that most of them
0:53
can’t. So, that’s what you got to keep in mind when you’re looking at pricing. You
0:58
know the fact of the matter is you get exactly what you pay for when it comes
1:02
to SEO. (huh) The way I look at it is like having a freaking Ferrari or a
1:07
Lamborghini or something really cool that you might like that I’m not that
1:10
into but it’s really cool and expensive. Anyway that’s like what your website is
1:14
right, that’s your baby, that’s your that’s the that’s the thing that needs the
1:17
most care and the most tender touch, right? You’re not going to take your Ferrari or
1:22
Lamborghini, or whatever it is that you’re using, over to the corner shop to
1:25
some guy that’s just going to clunk around under the hood, right? You’re going
1:29
to take it to an actual expert. Somebody that knows what they’re doing. Somebody
1:33
that knows the way to navigate around under the hood and do all that needs
1:37
to be done to make your machine optimate(?) at its finest. You don’t want to give it
1:43
to some yutz down the road that’s just gonna clink around hopefully he
1:47
gets it right and then gonna give you your website back and it’s going to be
1:50
all garbage and then you’re going to swear off SEOs and think they all
1:53
suck and
1:56
I’m sorry I’m back now. Just went on a little rant there, had to cut it short. But seriously,
2:01
a website is no different than that. You get a lot of empty promises from some of
2:05
these Yahoo’s. But if you want tangible results that actually alter your
2:11
business you have to leave your website in the hands of the experts. Not the
2:16
clunk down the road. So here’s the thing cookie cutter prices do not work for SEO
2:26
unless…unless you’re looking for cookie cutter services. Now I don’t know about
2:31
you, but I don’t want the same thing done to my website that was done to somebody
2:36
else’s. Now it takes a ton more work to rank a website in a niche like a lawyer
2:41
or doctor or dentist or something like that, where there is a ton of SEO competition, then it
2:46
does to the local flower shop that’s getting SEO services done. That’s going
2:50
to be a lot easier but if they’re both saying, paying the same price, does that
2:53
make sense whatsoever? It’s like you going to the doctor and paying the same
2:59
for brain surgery as it is to get a sliver removed from your finger. Actually
3:03
it’s not really much like that at all, but you get the point.
3:06
I guess what I’m saying is one size does not fit all when it comes to SEO,
3:11
especially. Because no two sites are the same, right? No two websites are in the
3:16
same situation. They’re not in the same location. They don’t have the same
3:20
competition. They’re not in the same niche. How can they have the same prices?
3:23
It doesn’t make sense, right? You with me so far? Let’s keep going. The thing is there has
3:28
to have, be research done, right? You need to know what keywords you’re going to go
3:31
after, what keywords are going to give you the biggest ROI, return on your
3:35
investment, right? What is going to give you the biggest bang for your buck and
3:39
have people coming to your business, or calling your business, or buying your
3:42
products, or talking to… but then the competition for those keywords has to be
3:45
analyzed. The SEO expert should want to know exactly what they’re getting into
3:50
before they give you a price. You know the last thing that I want to do is give
3:54
you a little tiny price, say “yes I’m gonna jump on with him and he’s gonna
3:58
rank me at the top” and then I know that I can’t get it done for that price but
4:02
I’m going to keep you around for three or four months knowing you’re just going
4:06
to kick me to the curb and get pissed at me, but I had you for
4:09
three or four months anyway so it doesn’t really matter. On to the next one,
4:12
right? That’s not how I work but that’s how a lot of these other ones work so be
4:16
careful of those guys! (evil laugh) Plus, what’s the strength of your current site? Is it new?
4:21
Is it current? Does it need to be updated? Is it mobile friendly? Are you
4:25
ranking in Google Maps? Do you want to be ranked in Google Maps? Obviously! Is your
4:30
site have power? Is it trusted? Does it have authority? Is anyone linking to it?
4:33
Anyone talking about? Do you have social signals going to it? All that stuff has
4:38
to be under consideration. And if it doesn’t have any of those things or it
4:42
needs a little bit more or needs some more of this, more attention, more anything, how
4:46
much is that going to cost me in time and money? That’s what I want to know,
4:50
before I give you any kind of dollars and cents.
4:53
5-4-3-2-1 Go. Now, putting a price up there prior to knowing this information
5:05
is not only disrespectful to the client, but it’s downright irresponsible! And it
5:11
should not be tolerated. You see, to be honest, I don’t want to
5:16
give a price quote until I’ve properly researched everything. Analyzed the site.
5:20
Analyzed the competition. Analyzed the client themselves. And then I will know
5:26
whether I want to work with them, whether it’ll be a good fit. Look I’m not gonna
5:30
be doing SEO on some porn site, right? That’s not what I’m about. And the other thing is
5:35
I don’t want to charge a fee where I know I’m not going to be able to get the
5:38
job done…but I know I’m going to be able to get the client. Does that make sense? See
5:42
a lot of these big agencies, let me let you in on a little bit of a secret here,
5:46
a lot of these big agencies they got big buildings and a bunch of cubicles like a
5:50
cube farm going around and they have a bunch of salespeople and then they have
5:54
middle management and upper management that CEO blah blah blah all those people
5:57
that’s great great great companies, right? Now let me let you in on a little secret,
6:01
the person you’re talking to…they don’t know SEO. They don’t know how to rank a
6:06
website. They probably wouldn’t even know what a back-end of a website looks like
6:09
if you smacked them in the face with it. But what they do know is how to sell you
6:14
and then they’re going to pass your website on to somebody else, probably
6:17
just out of school, that doesn’t really know
6:20
that what they’re doing is not real SEO, reading off a list and doing checklists,
6:23
it’s not real SEO, it’s not going to get anything done. It’s not going to move the
6:26
needle for any business. But they’re so naive, they’re so excited to be in a
6:30
marketing agency, they’re like “yeah, this is cool!” They don’t care, they’re just
6:33
doing their work and thinking they’re making a difference for this business.
6:36
Really, when all they’re doing is the bare minimum that doesn’t cost anything
6:39
so they can have more clients and the salespeople can keep bringing them in
6:43
and they can keep bringing them into these account managers or whatever they
6:46
want to call them. And it’s just a vicious cycle like that. Meanwhile the client is
6:50
locked in from a year, at least, on a minimum contract. And there’s nowhere
6:55
they can go, they’re not moving anywhere in the search engines but they’re
6:57
getting what they said they were going to get from the contract because they
7:00
didn’t know what they were signing up for. They didn’t know they weren’t gonna get
7:03
ranked higher, do anything like that. They were just going to get these backlinks
7:06
that were supposed to do some something for them, but the salesman was so slick,
7:10
they told them all they wanted to hear just to get them on. And that’s, it’s just
7:13
a vicious cycle. Then the year comes up, they didn’t go anywhere in their website,
7:16
their business hasn’t improved. Nothing’s happened. Now they’re pissed at SEO. They
7:21
think SEO doesn’t work and all SEOs are scumbags. When the fact is they just
7:26
shouldn’t have gone with that business in the first place. Well had to come up
7:32
for air now. I think that’s one of the biggest problems in the SEO industry.
7:36
There’s too many people out there that just want to get the deal, right? They
7:39
want the client. They’ll do anything. They’ll say anything. They’ll do whatever
7:42
it takes just to get the client on board and worry about it later. Or pass it off
7:46
to the account managers. They’ll just worry about it, “I just need to make the
7:49
sale,” when they know they’re not going to be able to make it happen. Or maybe they
7:53
don’t know because they don’t know SEO to begin with. So what they do is
7:57
they lowball the price get you in and just plan on telling the client that “SEO
8:02
takes time” and keep them around for four or five or six months until they really
8:07
get pissed. And they just basically milk it for as long as they can or they have you
8:11
on contract, then you’re really screwed. The fact is that the goal of most SEO
8:15
providers is to keep you a round.
8:20
Seriously. They want to keep you a client as long as possible. The goal is not to
8:25
rank you number one. Once you’re number one, why do you need them anymore, right?
8:29
So they want to keep you going as long as possible. They want to bring you from
8:34
page 7 to page 6. “Yeah we’re making improvement, awesome! Just stick another
8:38
month and maybe we’ll go up a couple more pages!” Really? Really? I mean, come on! Look
8:46
I’m gonna be honest I don’t keep clients longer than a year. It doesn’t take that
8:51
long for me to rank a client. But there’s really no reason to keep you on longer
8:56
than that. I mean maybe if you move down in the rankings a little bit and you
9:01
need a refresh or something like that. Then that’s something else. Or if you
9:05
want different keywords and we can do that, you know, in the next campaign.
9:09
Or something maybe along those lines. But working on the same keywords for over a
9:13
year, either you suck at SEO or you’re trying to screw somebody and shame on
9:17
you! So thank you very much for allowing me to vent and get this frustration out
9:23
a little bit and, you know, it was very therapeutic for me and I hope it was a
9:27
little bit informative for you. And you got to understand a little bit more
9:31
about SEO pricing and what you’re getting yourselves into. And you know
9:35
maybe I was able to show you that not all SEOs are scumbags! (huh) I hope I’m not!
9:40
But anyway, seriously get in touch with me if you’d
9:44
like me to analyze your site before giving you any kind of pricing. Analyze
9:50
the competition, the keywords…all that good stuff that we talked about in the
9:52
video. And I would be more than happy to do so for you and if it works out, great!
9:57
Either way I hope you enjoyed the video. I’ll talk to you soon bye. Hopefully we
10:03
got one good take in there. The rest of them are on the outtake reel! This is fun!
10:11
5-4-3-2-1 Go! Hi there. I want to talk to you about SEO pricing. Hello
10:24
I’m here to talk to you today about some pricing and your search engine
10:28
optimization strategy. We got to talk about SEO pricing. I feel like I don’t
10:39
even know you anymore. We need to have a little discussion,
10:43
okay, and it’s about SEO pricing. There are a lot of myths out there, okay, and I
10:50
don’t like them. I don’t appreciate them.
10:55
Hi I’m Craig and I want to talk about SEO pricing. Hi I’m Craig and I want to
11:02
talk about SEO pricing. Hi I’m Craig, I enjoy long walks on the beach and
11:09
talking about SEO pricing. Look I think it’s time that we get serious. I think
11:22
we’ve gone through this long enough. We’ve put this on the back burner and
11:25
not addressed it fully. And it is starting to tear us apart. What I’m
11:30
talking about is SEO pricing. Are you ready to talk about it? Let’s go. Hey how
11:43
much do you get charged for your SEO? Probably shit, right? And that’s the
11:47
service you’re gonna get! Oh my god I can’t talk about SEO pricing any more it
11:53
makes me want to pull out my hair that I don’t even have! mmm SEO pricing. Let’s
12:02
talk about it, huh? Oh man! One of my favorite subjects in the world!
12:09
it’s SEO pricing, let’s go! hmm SEO
12:16
pricing. SEO pricing makes me wanna pull my freaking hair out.
12:25
If I had any. That’s kind of funny. Let’s go. Oh my gosh, I can’t believe we’re about
12:32
to make this video on SEO pricing. I can’t wait! Can you?
12:35
Let’s do this! hmmmm I want to talk to you about SEO pricing. Would you please join
12:44
me for this video. Thank you!

 

My Jersey City Dentists Video

By | Analysis | No Comments

Hi! This is Craig and I created this video for you that shows you exactly what I was talking about when I said I believe I can increase the number of inquiries into your business and ultimately the number of new patients to the practice.

In this video I will show you how I can do this by placing your website above anyone else in the search engines so that whenever anyone searches for a dentist in Jersey City, you show up first.

There are literally thousands of people searching for exactly what you offer every single month. They are currently going to other dentists in the area and not you.

I want to change that.

In this video I will show you a few things:

  1. What your website is currently ranking for and the number of people that are going to your site through organic search results (Google search).
  2. The potential that is out there. Or how many people are actually searching for dentists in Jersey City every month. (this will shock you!)
  3. Why your website is not ranking higher. (it’s pretty obvious once you see it)
  4. What you can do in order to increase your rankings.
  5. Your site compared to a competitor in the area. Someone who is ranking on the first page and benefiting from all of the searches for dentists in Jersey City every month. (this is black and white once you see it)

After you see the video, I have a proposal ready to go and send out to you that breaks down how I can make you the top dentist in Jersey City complete with a timetable and price.

Enjoy the video and I look forward to hearing from you soon!

Video Transcript

0:00
how you doing this is craig and i wanted
0:02
to actually get out here and make a
0:03
video for you show you my face there’s a
0:05
real person behind the emails that
0:06
you’ve been receiving and really show
0:08
you what i was talking about when I say
0:10
that I can increase the amount of people
0:12
that come to your business and
0:14
ultimately become patients are
0:16
interested in becoming patients of your
0:17
practice so I’m on your website right
0:19
now the main thing the way that I do
0:20
this is my search engine optimization
0:22
between I’m gonna take your website and
0:24
place it above everyone else in the area
0:27
so that whenever anyone searches for a
0:29
dentist in jersey city your your
0:32
practice your your your brand your
0:34
website is the one that comes up first
0:35
so they’re going to click yours first
0:37
they’re going to call you whenever they
0:39
before they perform searches so what I’m
0:41
going to do in this video I’m going to
0:42
show you what your ranking for now in
0:43
the search engines being the amount of
0:46
traffic that you’re getting from google
0:47
from the search engines from your
0:49
organic search going to show you what’s
0:51
possible that the potential out there
0:53
for our what what what people are
0:55
searching in your area that pertain to
0:57
your services then i’m going to show you
0:59
why you’re not writing higher for those
1:00
particular keywords that people are
1:02
searching show you exactly why i’m gonna
1:05
show you one of your competitors that is
1:07
ranking higher than it is on the first
1:08
page that is taking advantage of all
1:10
those people that are searching and i’m
1:12
going to put it side-by-side with your
1:14
website so you kind of see what I’m
1:16
talking about so it’s not just me saying
1:17
it it’s me showing you somebody who is
1:20
on the first page for these keywords and
1:22
you know their metrics compared to your
1:24
so let’s dive right in the first thing i
1:27
want to do is like i said i want to show
1:29
you your organic listings and your your
1:31
lips your your index 470 keywords right
1:34
now which means you’re in the top 100
1:36
results for 70 keywords so for top 10
1:40
pages basically based on your ranking so
1:43
you’re only getting about for visitors
1:45
per month from your rankings
1:46
it’s not a lot right that’s not enough
1:48
to move the needle so here are your
1:49
rankings right here you’re only in the
1:50
top page 42 rankings that’s full of our
1:53
dental associates and dr. Caruso dentist
1:56
those are only getting searched the
1:57
total of seventy times per month so
2:00
you’re not really getting a lot of value
2:02
from those so let’s uh i’m going to
2:04
scroll down a little bit here
2:06
it’s so i can show you a little bit of a
2:09
dentist in jersey city for example your
2:11
26th year on the third page for that
2:13
particular keyword that’s getting
2:15
searched 260 times per month and you’re
2:18
not getting any of those nobody’s going
2:19
to the third page to see those right so
2:21
jersey city dentist again that’s that
2:24
was also search 260 times per month your
2:27
25th for that keyword again on the third
2:29
page so here there’s a lot of potential
2:32
here and actually let me show you some
2:34
of the potential this is the amount of
2:35
this is the key word right here that
2:37
we’re talking about these are the amount
2:39
of searches per month done for those
2:41
keywords of jersey city than just like
2:43
we said such 260 times dentist in jersey
2:47
city new jersey searched 142 per month
2:50
dentist dentist jersey city new jersey
2:52
without the end that’s a hundred and ten
2:54
times per month so so on and so forth
2:56
right right here
2:58
dentist jersey city is 390 so b-bad all
3:01
of these up your ranked number one for
3:03
all of these you’d be getting a ton of
3:04
traffic so there’s literally you know a
3:07
couple thousand probably three close to
3:09
3,000 searches per month done for
3:11
dentist in in jersey city and dental
3:14
type keywords done in jersey city if
3:16
you’re ranked number one for those you
3:17
would get at least a thousand visitors
3:19
per month coming to your website and
3:20
give out you get the calls for them so
3:22
let’s look at why you’re not ranking
3:24
right now so basically what what Google
3:27
Google’s algorithm is based off of
3:29
backlinks that’s how they rank websites
3:31
you know your website set up perfectly
3:33
that it looks good there might be some
3:35
tweaks here and there that we could do
3:36
but that’s not going to really move the
3:38
needle what moves the needle is
3:39
backlinks and off-page SEO that’s what
3:41
moves at the most that’s what takes you
3:43
from you know the third page to number
3:45
one if you want to go from the third
3:47
bottom of the third grade middle middle
3:49
of the page to the top of the third
3:50
place maybe the bottom of the second
3:52
page then you’re talking about on page
3:53
SEO but what you want to do the big
3:56
stuff and make the big leagues and
3:57
really move the needle we’re talking
3:59
about off-page SEO so back making so
4:01
what do I mean by that
4:02
so really this two metrics the strongly
4:05
Corley in the increase in rankings and
4:08
that’s trust and authority to increase
4:10
the trust and the authority of your
4:11
website your your website increases in
4:14
ranking that cell gets rewarded Google
4:16
considers the website a stronger website
4:18
words with higher rankings so let me
4:21
show you what I’m what I’m here this
4:23
particular to let me look at the website
4:25
kinda through Google’s eyes so this
4:27
magic right here is called trust flow
4:29
and that’s an indication from 0 to 100
4:31
and how trustworthy the links are that
4:34
are pointing to your website so not only
4:36
do you need backlinks you need them to
4:38
be trustworthy uniform highly trusted
4:40
websites and then you get from height
4:43
sites that have that high trust and
4:44
Trust get passed on to your website when
4:46
they linked to it so right now your
4:48
trust flow is 0
4:50
we’d like to have that at least a
4:51
minimum very minimum of 20 and that’s
4:54
when we start to see a little bit
4:55
increasing right here this one google
4:57
starts to consider your site trustworthy
4:59
there’s good cycling into it is getting
5:01
more popular in the eyes of google
5:03
citation flow
5:04
it’s nothing to really worry about the
5:06
only thing we worry about here is more
5:07
on a you know a number of links so it’s
5:09
a quality versus quantity type of thing
5:11
here
5:12
the only thing we worry about what that
5:13
is you never want to 123 ratio trust to
5:17
citation if you have anything more than
5:19
that they consider the legs are
5:20
considered a little Spanish so I like to
5:23
keep it 12 just to be safe
5:24
obviously we need to increase your trust
5:26
or the ratios are already out of whack
5:28
right so we need 20 trustful at least so
5:31
let’s look at this other piece of
5:32
software it’s just a different way of
5:34
looking at the data where the majestic
5:36
showed me trust this one shows me the
5:38
authority and authority is not that bad
5:40
right now to 17 again this is a zero
5:43
from 0 to 100 and your authority to 17
5:46
would like to get at least 20 but you
5:47
you’re getting there with the authority
5:49
you have 20 trust when you have some
5:51
authority and this gives me a little bit
5:54
more of the puzzle more pieces to the
5:56
puzzle to look at right so this is 2
5:59
tells me of 69 backlinks pointing to
6:01
your website from only 11 referring
6:03
domains which means only 11 websites are
6:05
talking about your website right now are
6:07
linking to your website at 59 total
6:10
length the only 11 sites are doing it so
6:12
tell me you don’t have a lot of websites
6:14
linking to yours
6:15
so what I did is I looked up one of the
6:18
keywords that his dentist dentists
6:20
jersey city i came across these guys
6:22
here modern family dentistry
6:25
macys.com and i plug them in so here’s
6:28
your metrics again for a majestic here
6:31
at a zero trust
6:32
oh you don’t have any trust and let’s
6:34
look at what they have as you can see
6:37
that they’re not at 28 but they’re 14
6:39
trust 21 citation so the ratio is good
6:42
there but they have some trust going to
6:44
this side still not a 20 that I like to
6:46
get a tattoo but it’s still some trust
6:48
points to the sides but a lot better
6:50
than having zero let’s look at their
6:52
authority and also the amount of links
6:55
they have coming to their site so their
6:58
authorities pretty much the same as
7:00
you’re 17 right but look at how many
7:02
backlinks they have they have over 2,000
7:05
backlinks now it’s from 13 referring
7:07
domains so that is really not good but
7:09
it does show you they have a lot of
7:11
links now their index for 384 keywords
7:13
and they’re getting about 412 visitors
7:16
per month coming to their website from
7:18
their organic listings and X I just
7:21
scroll down to look at a couple more
7:22
things here now this is one thing that I
7:24
do look at this is the URL rating
7:26
distribution so this is the amount of
7:28
authority that’s being passed on to
7:29
their site and they’re getting their
7:32
authority pretty much based on volume so
7:34
they’re not in other words they’re not
7:36
having any the only have one website
7:37
over 20 authority that’s linking to
7:40
their sites only one now so that tells
7:42
me all the other names are pretty much
7:44
of the volume that they’re getting their
7:46
authority on valium the amount of links
7:48
whereas yours all right we did we didn’t
7:50
go through that you’re not you don’t
7:51
have anything over 20 either pointing to
7:54
your website right you have no no
7:57
website over 20 authority point here so
7:59
that’s why you’re not you know your
8:01
authority is not getting up there but
8:02
you only have 59 days compared to their
8:04
2000 right so that’s obviously Google
8:07
considers that right so that’s pretty
8:09
much all i wanted to show you so it’s
8:11
not that long video but I want to really
8:13
show you what your ranking for now where
8:15
your index for what your traffic is
8:16
looking like from google show you that
8:19
potential that the other because there’s
8:20
a ton of people looking for all of these
8:22
keywords I mean every single month for
8:24
thousands of people looking for jersey
8:26
city dentist dentists in jersey city all
8:28
of these variations of the keyword
8:30
researched hundreds of times per month
8:32
so there’s a lot of potential of people
8:36
actually searching and you should be
8:37
getting that those people they should be
8:39
coming to your website and I can make
8:40
that happen
8:41
i also want to show you why you’re not
8:43
writing right so you know you don’t have
8:45
the trust you have a lot of authority
8:47
pointing pointing to your site so that’s
8:49
why you don’t have those metrics up and
8:52
you know we can increase those metrics
8:53
and you would increase in in the ranking
8:56
so I really wanted to show you that and
8:57
i’ll show you one person that is on the
9:00
first page for these keywords and you
9:02
know show you that their metrics are a
9:03
little bit better than yours
9:04
not huge huge difference in yours but it
9:07
still is a little bit better and that’s
9:08
why they’re on the first page in your
9:10
own page three
9:11
so that’s that’s pretty much it right
9:13
now are my hope you did enjoy this video
9:14
I hope you got a lot of value out of it
9:16
you know my goal is to really just show
9:18
you this thing that kind of open your
9:19
eyes to to the potential that’s out
9:21
there for ranking in google so i hope
9:24
you enjoyed this and i look forward to
9:25
speaking to you very very soon and
9:27
please let me know if you have any
9:28
questions other than that I’ll talk to
9:30
you soon take care

Proposal for MyJerseyCityDentists.com

Craig Tuttle Marketing SEO Proposal

Search Engine Domination for MyJerseyCityDentists.com

Target: To perform an ongoing search engine domination campaign consisting of ranking MyJerseyCityDentists.com as well as other web properties in Google search results for desired keywords with the ultimate goal to be at the top of the first page of Google.

The Search Engine Domination Tasks Will Include:

Search Engine Marketing (Organic Listings):

  • Keyword research and identifying the best keywords to target to maximize ROI.
  • On-page SEO for better keyword targeting.
  • Organic search optimization (ongoing monthly backlinking).
  • Reporting – tracking the results of all keyword rankings in Google search results.
  • Creation and maintenance of multiple properties to rank on Google for desired keywords.

Social Media Optimization (Facebook, Twitter, Web 2.0s, etc.):

  • Create/optimize social media channels and increase their rankings in Google results for more exposure.
  • Search optimization to rank social properties (ongoing monthly continuous backlinking).

Target Market:

Potential customers who are looking for services offered by MyJerseyCityDentists.com online, specifically via Google Search and Social Media.

Investment:

The investment to implement all of the above services is $2500 per month with a one-time setup fee of $1000 for Search Engine Domination Services for a period of 6-8 months. We will start with 6 months and determine if the extra 2 months are necessary when the time comes based on the progress of the campaign.

Month 1’s payment of $2500 is to be paid up front along with the $1000 setup fee. Once payment is received the campaign will commence immediately.

Should you choose to pay in full up front, Craig Tuttle Marketing will take 2 months off the price, making the total price $10,000 total for SEO and will guarantee that your site will be ranked within the 8 month period.

*** Craig Tuttle Marketing offers a discount for clients who are ready to get started immediately for those who initiate their campaign within 24 hours of receiving the proposal. If the client takes advantage of the 24-hour discount window Craig Tuttle Marketing will take $500 off of the monthly fee for the services every month. In this case the client will only pay $2000 per month should they choose to take advantage of the 24-hour discount offer. On top of the discount on the monthly services, Craig Tuttle Marketing will take $1000 off of the initial one-time setup fee making the setup fee $0. In other words, if the client chooses to take advantage of the 24-hour discount offer, the initial payment due to start the campaign would be $2000 instead of $3500.

Total Price: $2000 per month with 24-hour discount

*** Craig Tuttle Marketing also offers referral discounts to all clients. If a client refers someone to Craig Tuttle Marketing who signs on as a full client, Craig Tuttle Marketing will take $500 off of their monthly bill for the remainder of the campaign. Clients can provide as many referrals to Craig Tuttle Marketing as they want in order to take advantage of the discount offer. 1 client referred = $500 off per month, 2 clients referred = $1000 off per month, etc.

Why Choose Craig Tuttle Marketing?

OUR EXPERTISE: We are very confident that we can obtain goals that other SEOs cannot achieve due to our expert level knowledge of SEO and our association with the best SEOs in the world. Collectively we have over a combined 200,000 #1 real rankings in Google. We know how to get you to the top of the search engines. We are ranked #1 in the search engines in our area (Rochester, NY) over all other companies and agencies that say they can rank your website #1 in the search engines. We are the BEST at what we do.

OUR EXCLUSIVITY AGREEMENT: Once the proposal is approved, and payment is received, Craig Tuttle Marketing will commit to helping MyJerseyCityDentists.com become the absolute market leader in the industry.

***Look, when I take on a client I consider their website to be my own and treat it as such. I will do everything in my power to ensure that your site goes to the top of the search engines.

NO CONTRACTS: Craig Tuttle Marketing believes in pay as you go. No contracts. We like to earn your business every single month. We use PayPal for payments and you can cancel at any time. We just ask for notice in advance of any cancellation. Should the client choose to cancel prior to completion of the campaign, Craig Tuttle Marketing can not guarantee the achieved results of the campaign will remain. The client’s money pays for the tools and properties it takes to rank their site so if the client chooses to stop paying, the tools and properties will cease.

Understanding of Marketing Services:

At Craig Tuttle Marketing we do not believe in locking our clients into long contracts. Instead, we want to earn your business over and over again each month. That being said, it is a good idea to have our verbal agreement somewhat in written form to ensure that both parties remember accurately what each agreed to do during our interview process.

Essentially, client agrees to:

  • Give full access to materials requested during the on boarding process to ensure rapid deployment of your campaign. This includes, but Is not limited to:
  • The login information for your Google accounts to include Google Analytics, Google Webmaster Tools, and Google Adwords (if applicable).
  • The login information for all appropriate online properties, i.e., main website, feeder sites, social accounts, etc.
  • Provide monthly payment promptly for invoices submitted. The Client will be invoiced via PayPal upon mutual agreement to terms, and will be invoiced every month until the end of agreed upon term. Payment is due monthly. The client’s campaign is paid for and run based on the scheduled payment being processed in a timely manner.
  • Client agrees NOT to make ANY changes to their website without PRIOR approval from the vendor; even small changes can have a significant negative effect on your campaign.

Vendor Agrees To:

  • Maintain all client information in a confidential manner in accordance with State and Federal Laws.
  • Provide monthly reports as agreed to; these will be issued in accordance with monthly invoicing.
  • Perform the specific services that were agreed to verbally, specifically:
  • Perform ongoing tasks in order to help raise client’s visibility in Google’s search engine.

Vendor will initially target any keyword terms in agreed upon main categories that will generate traffic to the website. There will be no set number of keyword terms.

dentist in jersey city

jersey city dentist

dentist in jersey city nj

dentist jersey city nj

jersey city nj dentist

dentists in jersey city nj

dentists in jersey city

dentist jersey city

jersey city dental

best dentist in jersey city

jersey city dentists

dentists jersey city

*** as well as any other keywords we decide would benefit the business. I’m not holding you to a keyword count, but we have to mutually discuss any additions due to tracking, etc.

Our initial goal for MyJerseyCityDentists.com is to create a solid foundation of trust and authority on which to build upon. We will create properties to further brand the business in the eyes of the search engines. This step is essential to creating long-lasting success and doing safe marketing to the site moving forward.

Goal #2 is to have positive movement for all of the keywords indexed on Google and on page 2-3 within four months for MyJerseyCityDentists.com of Google results.

Goal #3 is to have MyJerseyCityDentists.com on the top of Google page one within six to eight months…ideally in the top 3 results.

You also acknowledge that any payment of services is an acknowledgement of services received. You also acknowledge services of Craig Tuttle Marketing you are receiving are not tangible physical products but are intangible services of consulting on your business website to rank higher organically in Google’s search engine. Again, to reiterate this is not a contract, but a signature is required before campaign launch can begin that you acknowledge all of the above.

Monthly Agreement Payment Link 

Or….

Pay in Full Agreement Payment Link

 

CraigTuttleMarketing.com

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SEO for Business – Why Now?

By | SEO Expert Advice | No Comments

Video Transcript

hey guys what’s going on it’s Craig and
0:02
in today’s video I want to talk a little
0:03
bit about why you want to employ SEO in
0:07
your marketing right now. So a lot of
0:09
times I’ll talk to people and they’ll say well
0:11
I’ll do this in a couple months. I’ll do
0:12
this…
0:13
come at me, uh, come talk to me in six months
0:15
or a year from now. We’ll see where we’re
0:17
at. And that’s all well and good if
0:18
that’s what you want to do but you are
0:20
literally letting things slide for that
0:22
timeframe. You know SEO doesn’t happen
0:24
overnight, right? It’s not something that
0:26
you can employ and then tomorrow you’re
0:28
gonna be ranking. That that would be
0:29
something like PPC where you you do…
0:32
you pay as you go. And as soon as you
0:35
stop paying you’re not you’re not going
0:36
to get the results anymore, so. But SEO
0:38
you pay and you’re gonna get the results
0:39
in like three, four, maybe six months,
0:41
depending on the competition, but you’re
0:43
going to stay there long after, you know,
0:45
the campaign is over. So when people say
0:48
why now? Why they have to do it now?
0:50
Well, you want to get it going on the
0:52
strategy now so you can start to rank as
0:54
soon as possible.
0:56
You want your business in front of the
0:57
people that are looking for you as soon
0:59
as it possibly can. And then you want it
1:02
there for a long time after, right? So if
1:04
we wait another year, that’s going to be
1:06
another year, and then plus the six
1:07
months it’s going to take to actually rank
1:09
your website and who knows where your
1:11
website is going to be at that point. How
1:13
far behind the eight ball you’re going
1:14
to be.
1:15
Meanwhile, this whole time, you’re letting
1:17
all of the people that are doing those
1:18
searches for what it is that you provide,
1:21
they’re going to your competition. So
1:23
that we’ve already talked about in a
1:25
previous video that there are hundreds
1:27
and a lot of time a lot of cases
1:28
thousands of people searching every
1:30
single month for what it is that you
1:32
offer, specifically. Now right now, they’re,
1:35
if they’re not finding your website,
1:36
they’re going to continue to not
1:38
find your website and go to somebody
1:39
else. So if you want to continue to let
1:42
these people go to your competition and
1:44
see your competition first, then by all
1:47
means
1:47
wait. But that’s why you really need to
1:49
employ SEO as soon as possible and get
1:52
it going in your marketing strategy.
1:55
The sooner you do this, the sooner you’re
1:57
going to start to see the results. So
1:59
that’s really my answer as to why now?
2:01
You can wait, if that’s something you
2:03
want to do. But the longer you wait, the
2:06
longer you’re going to let your
2:08
competition have those people and be the
2:10
first one that those people see
2:13
when they do those searches every single
2:15
month. And again, I invite you to look for
2:17
what it is that you offer. Look for your
2:19
services online. Look for whatever
2:21
product you offer. Search for it online.
2:23
And if you’re not the first one that you
2:25
see, then there’s something wrong and you
2:28
need to address that! And the other thing,
2:31
too, is when you do these searches, do it
2:32
in Google Chrome, on an incognito
2:35
window, so you’re not cookied. Because a
2:37
lot of times people will tell me “Oh I’m
2:39
number one.” When they’re really not
2:41
number one that just cookied because
2:42
they’re using a browser that they’re
2:43
logged in on. So, do an incognito window
2:46
in Google Chrome and see if you’re
2:49
ranked number one. If you’re not ranked
2:51
number one, there’s something wrong and
2:53
you really need to address that. And
2:54
that’s why you need to do it…yesterday!
2:56
Pretty much, so, that’s why SEO is very
2:59
important and um, you know, I do consider
3:02
myself an expert, an SEO expert and I’m
3:05
able to rank sites a lot quicker than
3:07
most. And that’s why I don’t keep clients
3:09
for life. I actually keep them for a short
3:11
amount of time.
3:12
Most often six to eight months
3:14
because I’m able to get results in that
3:17
time frame. So, you know, I know the
3:19
urgency. I know that you’ve been giving
3:21
your, the potential clients and
3:24
customers to your competition for long
3:26
enough and you don’t want that to happen
3:28
anymore, so you need to get going on this
3:29
right now! So that’s pretty much all I
3:31
wanted to talk about in today’s video. I
3:33
wanted to tell you that, you know, you
3:34
really need, this is why you really need to
3:36
get on this right now and not wait. It’s
3:38
not something you can afford to to let
3:40
go for any longer. So, that’s it for this
3:43
video and I hope to talk to you soon.
3:44
Take care. Bye

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