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SEO Pricing

How Much Does SEO Cost? | Search Engine Optimization Pricing Myths

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Video Transcript

0:02
Listen…we need to have a talk. We need to have a serious conversation (huh) about
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SEO pricing. Are you ready for this? Okay folks, let’s talk about it, let’s break it down here okay?
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Let’s just be honest with each other, if you’re in the market for SEO services
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one of the first things you’re going to look at is price. I understand I get it.
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But do you really want to be going window shopping when we’re talking about
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your website? I know I don’t. And I get it all things being equal and all SEO
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providers provided the same type of service the only thing left to go is
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pricing, right? Who has the better price? But let me be the first to tell you, if
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you don’t already know, not all SEOs are equal. Not all of them
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can do what they say they can do. And actually, the fact is that most of them
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can’t. So, that’s what you got to keep in mind when you’re looking at pricing. You
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know the fact of the matter is you get exactly what you pay for when it comes
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to SEO. (huh) The way I look at it is like having a freaking Ferrari or a
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Lamborghini or something really cool that you might like that I’m not that
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into but it’s really cool and expensive. Anyway that’s like what your website is
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right, that’s your baby, that’s your that’s the that’s the thing that needs the
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most care and the most tender touch, right? You’re not going to take your Ferrari or
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Lamborghini, or whatever it is that you’re using, over to the corner shop to
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some guy that’s just going to clunk around under the hood, right? You’re going
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to take it to an actual expert. Somebody that knows what they’re doing. Somebody
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that knows the way to navigate around under the hood and do all that needs
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to be done to make your machine optimate(?) at its finest. You don’t want to give it
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to some yutz down the road that’s just gonna clink around hopefully he
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gets it right and then gonna give you your website back and it’s going to be
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all garbage and then you’re going to swear off SEOs and think they all
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suck and
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I’m sorry I’m back now. Just went on a little rant there, had to cut it short. But seriously,
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a website is no different than that. You get a lot of empty promises from some of
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these Yahoo’s. But if you want tangible results that actually alter your
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business you have to leave your website in the hands of the experts. Not the
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clunk down the road. So here’s the thing cookie cutter prices do not work for SEO
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unless…unless you’re looking for cookie cutter services. Now I don’t know about
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you, but I don’t want the same thing done to my website that was done to somebody
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else’s. Now it takes a ton more work to rank a website in a niche like a lawyer
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or doctor or dentist or something like that, where there is a ton of SEO competition, then it
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does to the local flower shop that’s getting SEO services done. That’s going
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to be a lot easier but if they’re both saying, paying the same price, does that
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make sense whatsoever? It’s like you going to the doctor and paying the same
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for brain surgery as it is to get a sliver removed from your finger. Actually
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it’s not really much like that at all, but you get the point.
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I guess what I’m saying is one size does not fit all when it comes to SEO,
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especially. Because no two sites are the same, right? No two websites are in the
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same situation. They’re not in the same location. They don’t have the same
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competition. They’re not in the same niche. How can they have the same prices?
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It doesn’t make sense, right? You with me so far? Let’s keep going. The thing is there has
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to have, be research done, right? You need to know what keywords you’re going to go
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after, what keywords are going to give you the biggest ROI, return on your
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investment, right? What is going to give you the biggest bang for your buck and
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have people coming to your business, or calling your business, or buying your
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products, or talking to… but then the competition for those keywords has to be
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analyzed. The SEO expert should want to know exactly what they’re getting into
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before they give you a price. You know the last thing that I want to do is give
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you a little tiny price, say “yes I’m gonna jump on with him and he’s gonna
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rank me at the top” and then I know that I can’t get it done for that price but
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I’m going to keep you around for three or four months knowing you’re just going
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to kick me to the curb and get pissed at me, but I had you for
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three or four months anyway so it doesn’t really matter. On to the next one,
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right? That’s not how I work but that’s how a lot of these other ones work so be
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careful of those guys! (evil laugh) Plus, what’s the strength of your current site? Is it new?
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Is it current? Does it need to be updated? Is it mobile friendly? Are you
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ranking in Google Maps? Do you want to be ranked in Google Maps? Obviously! Is your
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site have power? Is it trusted? Does it have authority? Is anyone linking to it?
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Anyone talking about? Do you have social signals going to it? All that stuff has
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to be under consideration. And if it doesn’t have any of those things or it
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needs a little bit more or needs some more of this, more attention, more anything, how
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much is that going to cost me in time and money? That’s what I want to know,
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before I give you any kind of dollars and cents.
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5-4-3-2-1 Go. Now, putting a price up there prior to knowing this information
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is not only disrespectful to the client, but it’s downright irresponsible! And it
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should not be tolerated. You see, to be honest, I don’t want to
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give a price quote until I’ve properly researched everything. Analyzed the site.
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Analyzed the competition. Analyzed the client themselves. And then I will know
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whether I want to work with them, whether it’ll be a good fit. Look I’m not gonna
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be doing SEO on some porn site, right? That’s not what I’m about. And the other thing is
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I don’t want to charge a fee where I know I’m not going to be able to get the
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job done…but I know I’m going to be able to get the client. Does that make sense? See
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a lot of these big agencies, let me let you in on a little bit of a secret here,
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a lot of these big agencies they got big buildings and a bunch of cubicles like a
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cube farm going around and they have a bunch of salespeople and then they have
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middle management and upper management that CEO blah blah blah all those people
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that’s great great great companies, right? Now let me let you in on a little secret,
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the person you’re talking to…they don’t know SEO. They don’t know how to rank a
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website. They probably wouldn’t even know what a back-end of a website looks like
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if you smacked them in the face with it. But what they do know is how to sell you
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and then they’re going to pass your website on to somebody else, probably
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just out of school, that doesn’t really know
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that what they’re doing is not real SEO, reading off a list and doing checklists,
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it’s not real SEO, it’s not going to get anything done. It’s not going to move the
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needle for any business. But they’re so naive, they’re so excited to be in a
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marketing agency, they’re like “yeah, this is cool!” They don’t care, they’re just
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doing their work and thinking they’re making a difference for this business.
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Really, when all they’re doing is the bare minimum that doesn’t cost anything
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so they can have more clients and the salespeople can keep bringing them in
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and they can keep bringing them into these account managers or whatever they
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want to call them. And it’s just a vicious cycle like that. Meanwhile the client is
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locked in from a year, at least, on a minimum contract. And there’s nowhere
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they can go, they’re not moving anywhere in the search engines but they’re
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getting what they said they were going to get from the contract because they
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didn’t know what they were signing up for. They didn’t know they weren’t gonna get
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ranked higher, do anything like that. They were just going to get these backlinks
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that were supposed to do some something for them, but the salesman was so slick,
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they told them all they wanted to hear just to get them on. And that’s, it’s just
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a vicious cycle. Then the year comes up, they didn’t go anywhere in their website,
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their business hasn’t improved. Nothing’s happened. Now they’re pissed at SEO. They
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think SEO doesn’t work and all SEOs are scumbags. When the fact is they just
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shouldn’t have gone with that business in the first place. Well had to come up
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for air now. I think that’s one of the biggest problems in the SEO industry.
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There’s too many people out there that just want to get the deal, right? They
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want the client. They’ll do anything. They’ll say anything. They’ll do whatever
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it takes just to get the client on board and worry about it later. Or pass it off
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to the account managers. They’ll just worry about it, “I just need to make the
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sale,” when they know they’re not going to be able to make it happen. Or maybe they
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don’t know because they don’t know SEO to begin with. So what they do is
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they lowball the price get you in and just plan on telling the client that “SEO
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takes time” and keep them around for four or five or six months until they really
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get pissed. And they just basically milk it for as long as they can or they have you
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on contract, then you’re really screwed. The fact is that the goal of most SEO
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providers is to keep you a round.
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Seriously. They want to keep you a client as long as possible. The goal is not to
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rank you number one. Once you’re number one, why do you need them anymore, right?
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So they want to keep you going as long as possible. They want to bring you from
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page 7 to page 6. “Yeah we’re making improvement, awesome! Just stick another
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month and maybe we’ll go up a couple more pages!” Really? Really? I mean, come on! Look
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I’m gonna be honest I don’t keep clients longer than a year. It doesn’t take that
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long for me to rank a client. But there’s really no reason to keep you on longer
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than that. I mean maybe if you move down in the rankings a little bit and you
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need a refresh or something like that. Then that’s something else. Or if you
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want different keywords and we can do that, you know, in the next campaign.
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Or something maybe along those lines. But working on the same keywords for over a
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year, either you suck at SEO or you’re trying to screw somebody and shame on
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you! So thank you very much for allowing me to vent and get this frustration out
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a little bit and, you know, it was very therapeutic for me and I hope it was a
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little bit informative for you. And you got to understand a little bit more
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about SEO pricing and what you’re getting yourselves into. And you know
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maybe I was able to show you that not all SEOs are scumbags! (huh) I hope I’m not!
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But anyway, seriously get in touch with me if you’d
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like me to analyze your site before giving you any kind of pricing. Analyze
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the competition, the keywords…all that good stuff that we talked about in the
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video. And I would be more than happy to do so for you and if it works out, great!
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Either way I hope you enjoyed the video. I’ll talk to you soon bye. Hopefully we
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got one good take in there. The rest of them are on the outtake reel! This is fun!
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5-4-3-2-1 Go! Hi there. I want to talk to you about SEO pricing. Hello
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I’m here to talk to you today about some pricing and your search engine
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optimization strategy. We got to talk about SEO pricing. I feel like I don’t
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even know you anymore. We need to have a little discussion,
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okay, and it’s about SEO pricing. There are a lot of myths out there, okay, and I
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don’t like them. I don’t appreciate them.
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Hi I’m Craig and I want to talk about SEO pricing. Hi I’m Craig and I want to
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talk about SEO pricing. Hi I’m Craig, I enjoy long walks on the beach and
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talking about SEO pricing. Look I think it’s time that we get serious. I think
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we’ve gone through this long enough. We’ve put this on the back burner and
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not addressed it fully. And it is starting to tear us apart. What I’m
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talking about is SEO pricing. Are you ready to talk about it? Let’s go. Hey how
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much do you get charged for your SEO? Probably shit, right? And that’s the
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service you’re gonna get! Oh my god I can’t talk about SEO pricing any more it
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makes me want to pull out my hair that I don’t even have! mmm SEO pricing. Let’s
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talk about it, huh? Oh man! One of my favorite subjects in the world!
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it’s SEO pricing, let’s go! hmm SEO
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pricing. SEO pricing makes me wanna pull my freaking hair out.
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If I had any. That’s kind of funny. Let’s go. Oh my gosh, I can’t believe we’re about
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to make this video on SEO pricing. I can’t wait! Can you?
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Let’s do this! hmmmm I want to talk to you about SEO pricing. Would you please join
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me for this video. Thank you!