Listen…we need to have a talk. We need to have a serious conversation (huh) about
SEO pricing. Are you ready for this? Okay folks, let’s talk about it, let’s break it down here okay?
Let’s just be honest with each other, if you’re in the market for SEO services
one of the first things you’re going to look at is price. I understand I get it.
But do you really want to be going window shopping when we’re talking about
your website? I know I don’t. And I get it all things being equal and all SEO
providers provided the same type of service the only thing left to go is
pricing, right? Who has the better price? But let me be the first to tell you, if
you don’t already know, not all SEOs are equal. Not all of them
can do what they say they can do. And actually, the fact is that most of them
can’t. So, that’s what you got to keep in mind when you’re looking at pricing. You
know the fact of the matter is you get exactly what you pay for when it comes
to SEO. (huh) The way I look at it is like having a freaking Ferrari or a
Lamborghini or something really cool that you might like that I’m not that
into but it’s really cool and expensive. Anyway that’s like what your website is
right, that’s your baby, that’s your that’s the that’s the thing that needs the
most care and the most tender touch, right? You’re not going to take your Ferrari or
Lamborghini, or whatever it is that you’re using, over to the corner shop to
some guy that’s just going to clunk around under the hood, right? You’re going
to take it to an actual expert. Somebody that knows what they’re doing. Somebody
that knows the way to navigate around under the hood and do all that needs
to be done to make your machine optimate(?) at its finest. You don’t want to give it
to some yutz down the road that’s just gonna clink around hopefully he
gets it right and then gonna give you your website back and it’s going to be
all garbage and then you’re going to swear off SEOs and think they all
I’m sorry I’m back now. Just went on a little rant there, had to cut it short. But seriously,
a website is no different than that. You get a lot of empty promises from some of
these Yahoo’s. But if you want tangible results that actually alter your
business you have to leave your website in the hands of the experts. Not the
clunk down the road. So here’s the thing cookie cutter prices do not work for SEO
unless…unless you’re looking for cookie cutter services. Now I don’t know about
you, but I don’t want the same thing done to my website that was done to somebody
else’s. Now it takes a ton more work to rank a website in a niche like a lawyer
or doctor or dentist or something like that, where there is a ton of SEO competition, then it
does to the local flower shop that’s getting SEO services done. That’s going
to be a lot easier but if they’re both saying, paying the same price, does that
make sense whatsoever? It’s like you going to the doctor and paying the same
for brain surgery as it is to get a sliver removed from your finger. Actually
it’s not really much like that at all, but you get the point.
I guess what I’m saying is one size does not fit all when it comes to SEO,
especially. Because no two sites are the same, right? No two websites are in the
same situation. They’re not in the same location. They don’t have the same
competition. They’re not in the same niche. How can they have the same prices?
It doesn’t make sense, right? You with me so far? Let’s keep going. The thing is there has
to have, be research done, right? You need to know what keywords you’re going to go
after, what keywords are going to give you the biggest ROI, return on your
investment, right? What is going to give you the biggest bang for your buck and
have people coming to your business, or calling your business, or buying your
products, or talking to… but then the competition for those keywords has to be
analyzed. The SEO expert should want to know exactly what they’re getting into
before they give you a price. You know the last thing that I want to do is give
you a little tiny price, say “yes I’m gonna jump on with him and he’s gonna
rank me at the top” and then I know that I can’t get it done for that price but
I’m going to keep you around for three or four months knowing you’re just going
to kick me to the curb and get pissed at me, but I had you for
three or four months anyway so it doesn’t really matter. On to the next one,
right? That’s not how I work but that’s how a lot of these other ones work so be
careful of those guys! (evil laugh) Plus, what’s the strength of your current site? Is it new?
Is it current? Does it need to be updated? Is it mobile friendly? Are you
ranking in Google Maps? Do you want to be ranked in Google Maps? Obviously! Is your
site have power? Is it trusted? Does it have authority? Is anyone linking to it?
Anyone talking about? Do you have social signals going to it? All that stuff has
to be under consideration. And if it doesn’t have any of those things or it
needs a little bit more or needs some more of this, more attention, more anything, how
much is that going to cost me in time and money? That’s what I want to know,
before I give you any kind of dollars and cents.
5-4-3-2-1 Go. Now, putting a price up there prior to knowing this information
is not only disrespectful to the client, but it’s downright irresponsible! And it
should not be tolerated. You see, to be honest, I don’t want to
give a price quote until I’ve properly researched everything. Analyzed the site.
Analyzed the competition. Analyzed the client themselves. And then I will know
whether I want to work with them, whether it’ll be a good fit. Look I’m not gonna
be doing SEO on some porn site, right? That’s not what I’m about. And the other thing is
I don’t want to charge a fee where I know I’m not going to be able to get the
job done…but I know I’m going to be able to get the client. Does that make sense? See
a lot of these big agencies, let me let you in on a little bit of a secret here,
a lot of these big agencies they got big buildings and a bunch of cubicles like a
cube farm going around and they have a bunch of salespeople and then they have
middle management and upper management that CEO blah blah blah all those people
that’s great great great companies, right? Now let me let you in on a little secret,
the person you’re talking to…they don’t know SEO. They don’t know how to rank a
website. They probably wouldn’t even know what a back-end of a website looks like
if you smacked them in the face with it. But what they do know is how to sell you
and then they’re going to pass your website on to somebody else, probably
just out of school, that doesn’t really know
that what they’re doing is not real SEO, reading off a list and doing checklists,
it’s not real SEO, it’s not going to get anything done. It’s not going to move the
needle for any business. But they’re so naive, they’re so excited to be in a
marketing agency, they’re like “yeah, this is cool!” They don’t care, they’re just
doing their work and thinking they’re making a difference for this business.
Really, when all they’re doing is the bare minimum that doesn’t cost anything
so they can have more clients and the salespeople can keep bringing them in
and they can keep bringing them into these account managers or whatever they
want to call them. And it’s just a vicious cycle like that. Meanwhile the client is
locked in from a year, at least, on a minimum contract. And there’s nowhere
they can go, they’re not moving anywhere in the search engines but they’re
getting what they said they were going to get from the contract because they
didn’t know what they were signing up for. They didn’t know they weren’t gonna get
ranked higher, do anything like that. They were just going to get these backlinks
that were supposed to do some something for them, but the salesman was so slick,
they told them all they wanted to hear just to get them on. And that’s, it’s just
a vicious cycle. Then the year comes up, they didn’t go anywhere in their website,
their business hasn’t improved. Nothing’s happened. Now they’re pissed at SEO. They
think SEO doesn’t work and all SEOs are scumbags. When the fact is they just
shouldn’t have gone with that business in the first place. Well had to come up
for air now. I think that’s one of the biggest problems in the SEO industry.
There’s too many people out there that just want to get the deal, right? They
want the client. They’ll do anything. They’ll say anything. They’ll do whatever
it takes just to get the client on board and worry about it later. Or pass it off
to the account managers. They’ll just worry about it, “I just need to make the
sale,” when they know they’re not going to be able to make it happen. Or maybe they
don’t know because they don’t know SEO to begin with. So what they do is
they lowball the price get you in and just plan on telling the client that “SEO
takes time” and keep them around for four or five or six months until they really
get pissed. And they just basically milk it for as long as they can or they have you
on contract, then you’re really screwed. The fact is that the goal of most SEO
providers is to keep you a round.
Seriously. They want to keep you a client as long as possible. The goal is not to
rank you number one. Once you’re number one, why do you need them anymore, right?
So they want to keep you going as long as possible. They want to bring you from
page 7 to page 6. “Yeah we’re making improvement, awesome! Just stick another
month and maybe we’ll go up a couple more pages!” Really? Really? I mean, come on! Look
I’m gonna be honest I don’t keep clients longer than a year. It doesn’t take that
long for me to rank a client. But there’s really no reason to keep you on longer
than that. I mean maybe if you move down in the rankings a little bit and you
need a refresh or something like that. Then that’s something else. Or if you
want different keywords and we can do that, you know, in the next campaign.
Or something maybe along those lines. But working on the same keywords for over a
year, either you suck at SEO or you’re trying to screw somebody and shame on
you! So thank you very much for allowing me to vent and get this frustration out
a little bit and, you know, it was very therapeutic for me and I hope it was a
little bit informative for you. And you got to understand a little bit more
about SEO pricing and what you’re getting yourselves into. And you know
maybe I was able to show you that not all SEOs are scumbags! (huh) I hope I’m not!
But anyway, seriously get in touch with me if you’d
like me to analyze your site before giving you any kind of pricing. Analyze
the competition, the keywords…all that good stuff that we talked about in the
video. And I would be more than happy to do so for you and if it works out, great!
Either way I hope you enjoyed the video. I’ll talk to you soon bye. Hopefully we
got one good take in there. The rest of them are on the outtake reel! This is fun!
5-4-3-2-1 Go! Hi there. I want to talk to you about SEO pricing. Hello
I’m here to talk to you today about some pricing and your search engine
optimization strategy. We got to talk about SEO pricing. I feel like I don’t
even know you anymore. We need to have a little discussion,
okay, and it’s about SEO pricing. There are a lot of myths out there, okay, and I
don’t like them. I don’t appreciate them.
Hi I’m Craig and I want to talk about SEO pricing. Hi I’m Craig and I want to
talk about SEO pricing. Hi I’m Craig, I enjoy long walks on the beach and
talking about SEO pricing. Look I think it’s time that we get serious. I think
we’ve gone through this long enough. We’ve put this on the back burner and
not addressed it fully. And it is starting to tear us apart. What I’m
talking about is SEO pricing. Are you ready to talk about it? Let’s go. Hey how
much do you get charged for your SEO? Probably shit, right? And that’s the
service you’re gonna get! Oh my god I can’t talk about SEO pricing any more it
makes me want to pull out my hair that I don’t even have! mmm SEO pricing. Let’s
talk about it, huh? Oh man! One of my favorite subjects in the world!
it’s SEO pricing, let’s go! hmm SEO
pricing. SEO pricing makes me wanna pull my freaking hair out.
If I had any. That’s kind of funny. Let’s go. Oh my gosh, I can’t believe we’re about
to make this video on SEO pricing. I can’t wait! Can you?
Let’s do this! hmmmm I want to talk to you about SEO pricing. Would you please join
me for this video. Thank you!