When it comes to Rochester SEO there are many agencies and marketers that claim to be the best, but before you choose which Rochester search engine optimization provider that you want to trust with the marketing of your website, it’s important to do a little homework first. You need to find out who you should have work on your marketing future and whether or not they would be an asset to you and your business.
SEO, or search engine optimization, is defined as “the process of improving traffic to a given website by increasing the site’s visibility in search engine results” (Business Directory Definition). SEO is one of the most important elements of a business marketing plan and is imperative in today’s digital age where everything is expected to be readily available to consumers at all times. With the prevalence of mobile devices nowadays, consumers want information immediately and your business better be in a position to provide them with that information if you want to compete in today’s cutthroat marketplace. If your business does not establish itself as one of the top choices when it comes to your products or services, you will be left in the distant past while the competition gleefully blurs by you into the future with their updated marketing efforts.
SEO is the premium form of advertising for any business looking to establish itself as the best in their field. There is no other form of advertising that will literally place your business in front of a potential customer at the exact time they are actively looking for whatever it is that your business offers. Think about it, how valuable would it be to be able to have your business pop up into a potential customer’s head anytime they thought about your service? That is essentially what ranking at the top of Google does for you! They are looking up information on what you offer and your business appears in front of their eyes. It’s a beautiful thing! This is actually seen as “ranking” in more than one way. You have the literal rankings of the sites on the search engine results page, but it is also seen as ranking in the sense of the higher up a website is on the first page, the more favorably they are looked upon. This is apparent in the CTR, or click through rate, of the first page of Google. This diagram clearly shows that the higher a website is positioned on Google, the more it is clicked. And the numbers are pretty substantial when you actually see them like this.
This is the reason why there so many marketing firms trying to establish that they can deliver expert results when it comes to ranking a website. But there are very few SEO Rochester agencies that can actually follow through on these bold claims. Ranking a website is not as easy as it used to be, but due to the level of importance that is placed on rankings, there are a lot of marketers that are taking advantage of the demand and accepting clients that they will never be able to get results for.
Another reason why SEO is so beneficial is that it puts your business where consumers are looking for information. Autorevo reported that 9 out of 10 consumers use search engines for purchasing decisions and 7 out of 10 business level purchase decisions begin on a search engine. If you combine this with the image of the number of clicks based on search engine position you will clearly see why your business must be ranked at the top of the search engines when people look for what it is that you offer. But the catch here is getting there, right? It’s not easy to rank your website. Google has to give their users the best results possible. So it relies on several factors to determine how to provide those results to their users. If you don’t have someone who is a bonafide Rochester NY SEO expert, your website will not reach its potential. And that money will be going to someone else. The money is always there. It’s just a matter of who is going to do what it takes to go get it.
The truth is, if you really want to separate yourself from your competitors there is no better place than on Google. If your website is ahead of your competition when vying for the same potential customer, that potential customer will automatically view you as being the better option and visit your website first. It’s human nature to view rankings as a list. The human eye automatically reads top to bottom, left to right. So, having your business at the top is going to benefit you immensely.
Just like anything, the best Rochester NY SEO services do come at a price. SEO is something that can literally change the face of a business so you can’t expect something like that to be cheap. Sure, there are some Rochester SEO providers that will offer you bottom dollar pricing, but is that what you want for the marketing of your business? Bottom dollar?
SEO is one of those rare things where you actually do get what you pay for. If you pay for the cheapest, that is what you are logically going to get. There are some marketing firms that claim to offer SEO in Rochester NY that simply cannot rank a website at the fees they offer. It’s not possible. But the thing is the salespeople that are selling you the services don’t know that. They only know that they want to make the sale. So they make you empty promises that will never be fulfilled and pass you off to some account manager who doesn’t know real SEO but is trained to perform the same tactics on every client they get. If you really think that the same tactics will work on every website to rank them higher in the search engines you have another thing coming! But the allure of cheaper prices gets most business owners and tricks them into thinking they will get $5k results for $500 fees. It doesn’t happen. You won’t get there. And you’ll just be that much further behind when you finally realize it.
Think of your website as a luxury sports car that is so expensive that you baby it and are afraid to even drive it in fear of having something happen to it. Now if that car needed some work done, are you taking it to your local corner shop and having just anyone work under the hood? Or are you bringing it to a specialist who is experienced in working on that specific type of vehicle? Even if it’s more expensive, you want the expert, right? You don’t want to take a chance with going the cheap route. It’s the same thing with your website! Your web presence is the single most important thing you can utilize to market your business and you do not want just anyone under the hood of your business. You need an expert.
You need to be wary of anything that looks like too good of a deal when it comes to search engine optimization in Rochester. Sales is not the same thing as SEO and the last thing you want is to get sold on a company that can’t really provide anything more than things you can learn for free in an afternoon researching SEO on YouTube. That is the level of service you get when you go with the lower priced options. The fact of the matter is that most Rochester SEO companies are very good at selling. Not so good at the fulfillment part and getting real tangible results for a company’s website. Honestly, if the price is the main factor for you to decide which Rochester SEO agency you want to work on your website you would be better off saving your money and doing SEO yourself. You will most likely be in a similar place a year from now in the rankings as you would if you go with a cheaper option, but you would have saved yourself some money in the process.
Listen, I can confidently say that we are the best SEO in Rochester. We are an actual asset to your business, not an expense to it. What I mean by that is that we will actually bring your business money, not lose money on advertising that just doesn’t work. You don’t get dating advice from the terminally single, money advice from the terminally broke, or fitness advice from the morbidly obese. And you don’t get SEO from someone who is not a true expert in the field. Your business simply will not survive the future unless you have someone guide you into it who knows what they are doing and what the future looks like.
When you hire someone to work for your company, do you hire the person who asked for the lowest salary or the person that is best qualified and most likely to have a positive impact on your business? It’s the same thing when looking for a Rochester search engine optimization company. If you think hiring an expert is expensive, wait until you hire an amateur!
We rank #1 for the hardest keywords to rank for on the internet. The most competitive. Above everyone else who says they can rank you for your keywords. I apprenticed under the most successful SEO in the country and that’s where I learned how to separate myself and my clients from any competition. I have the best SEOs in the world on speed dial. I am part of a large group of SEOs that share information and testing results. We know about updates before they’re announced. We know what’s going to work in the future while everyone else is working on tactics that are no longer relevant. We are not competitors we’re more like a team. So I have way more assets to help me rank my clients than any single company could ever have. I have worked FOR my competition in Rochester and now I outrank them. I have surpassed them to the point where they have hired me to rank their clients for them when they can’t do it themselves. So ask yourself…who would you want working on the future of your business?