Hey whats going on this is Craig. And I just wanted to talk real quick today about one of the things that I get asked most often when talking to business owners and that is “why do I actually need SEO or any different kind of marketing for my business?”
You know the fact of the matter is that many people don’t really understand what SEO is let alone the benefits of it.
But if you are not employing any kind of SEO strategy into your marketing you’re literally throwing money away.
The fact of the matter is the way that you market your business is literally going to decide whether your business flourishes and is one of the ones that makes it or is one of the many many businesses that dies every year.
See gone are the days when you can put your ad in a phone book. I mean, who uses phone books anymore? This is what we use. We use these guys. Everything is digital now. You can’t…phone books don’t matter. You know, a billboard, that’s great, you can have your face plastered on a billboard but how do you know that the people that are actually looking for your services are actually going to see that billboard? You don’t. You’re just playing a numbers game there.
Same thing with TV advertising. Or radio ads. TV especially, I mean, who watches the commercials anymore? We all DVR our shows or watch Netflix or Hulu or, ya know, something like that, Amazon Prime. And so we don’t have to watch these commercials. So you’re spending money on all these TV ads that people are just, ya know, fast-forwarding through and not watching.
So ya know, the way that you market your business is changing. And if you’re not changing with the technology, then you’re gonna fall by the wayside.
So technology is evolving at a rapid pace, right? And so is advertising. You can’t rely on those things that we just talked about. They’re just not working as well as they used to be.
But that doesn’t mean that the consumers still aren’t looking for you. But where are they looking for you, right? Where are they going to be able to find your business? Well the one place that they look is on their phone, on the computer, it’s all digital now, right? So what do I mean by that? When people actually search for a product or service they search on the internet.
So if you can put your business right in front of the people while they’re searching for what you offer, that’s like a no-brainer, right? That’s like having people…guaranteed people are driving by your billboard that are looking for your services, right?
So then, ya know, I get a lot of business owners saying “well people don’t really search for me.”
Well how do you know that? There are literally hundreds of searches performed every single month for local businesses. Ya know, if you’re a lawyer in a specific area, people are searching for you. Thousands of people are searching for lawyers every single month. Dentists, same thing. Plumbers. Roofers. Contractors. Anything. Anything you can think of, people are searching.
And they’re not only searching for, uh, for the services, they’re actually going to do some research on you. Even if they decide that they want to go with your company. They get recommended by a friend or something like that. They’re going to do their research. They’re going to look up any reviews you might have. And where are your reviews going to be? They’re going to be online.
Ya know. That’s the way that people do business nowadays and the way consumers think. They are going to research things online. So if you don’t have an online presence, you are definitely, definitely not taking advantage. And you are throwing money away.
Now when I say that there are thousands of….hundreds and thousands of people that are searching for the services that you provide every single month…that’s true. And where are they going, right? If you don’t have an online presence, if they’re not going to you, they’re going to someone else. They’re going to your competition.
So just do yourself a favor…right now. Just go look on Google. Type in your service in your area and see who pops up. If it’s not you, if you’re not the number one person then you are literally giving that opportunity to your competition.
So that’s what I’m talking about. That’s the best way that I can answer that question is “why change?” Why change your marketing and why get into any kind of SEO or digital marketing strategy? It’s because you really have to have this strategy in your business if you want to keep up with all the other businesses in the area.
Basically the more time your business is not showing up first for whenever potential customers or consumers search for what it is that you offer, you are literally handing that money to your competition.
And, ya know, I know this is not a popular stance. I know that there’s kind of like this “status quo bias” where the brain literally is hardwired against change. Ya know, people hav a naturalt aversion to change. We’re used to associating a high level of risk with any type of change. Especially when it comes to marketing or spending money.
But I think it’s fair to say that if you don’t adapt, if you don’t change, with the technology that’s going on, you’re not going to survive. If you don’t adapt you don’t survive.
And the very best thing you can do for your business is to put it in front of potential customers or potential consumer of your product at the exact time they are looking for what it is that you offer.
So that’s pretty much my answer when it comes to “why change and why have digital marketing in your advertising budget”.
So if you’re not doing that right now, I invite you to click the link below and I would love to talk to you more about how we can employ this into your business and how we can make you number one and take advantage of all of the people that really are looking for whatever it is that you offer.
So, thank you very much for watching and I’ll talk to you soon. Take care. Bye.
Why Change to SEO?
Why Your Marketing Desperately Needs a Change
One of the questions I get asked most often when talking to business owners about SEO for their business is why do they need it? The fact of the matter is that many people don’t understand what SEO really is, let alone the benefits of it. But if you are not employing any SEO into your marketing strategy, you are literally throwing money away.
The fact of the matter is that the way you market your business is the most important factor in deciding whether you actually stay in business or you become one of the majority of businesses that close their doors every year. If you are not adapting to the ever-changing landscape of how business is done, to how consumers find products and services, and to how technology is guiding the majority of the purchasing decision nowadays, then your business does not have very long to survive. Outdated marketing methods that used to work even a year ago are now extinct. Think about how many businesses advertised in the phone book even a couple of years ago. Now no one looks at phone books anymore. Businesses used to scratch and claw over commercial time on TV. Now everyone is either watching their shows on Netflix or Hulu or they have them on DVR so they can fast-forward through the messaging that these companies are paying millions of dollars for.
Technology is evolving at a rapid pace. The game is changing. And so is advertising. You can’t rely on billboards, radio ads, TV commercials, mailing coupons. These things are just not as effective as they used to be. That doesn’t mean that people aren’t still consuming products. In fact, according to an article on Forbes ( [Holiday Spending To Exceed $1 Trillion — And 11 Other Surprising Data Points Of Christmas](http://www.forbes.com/sites/bryanpearson/2016/12/22/holiday-spending-to-exceed-1-trillion-and-11-other-surprising-data-points-of-christmas/#6bc6c0d0433c) ), holiday spending exceeded $1 Trillion in 2016. That is up about 4% from a year ago. So people are actually spending more now than they were before.
So if we know people are still spending money, how do we ensure that they spend it on your business? The key is to be where your consumer is looking. And there in only one place that is growing with each advancement in technology.
And I don’t just mean that you need a website. If your company doesn’t have any kind of online presence and you are still in business then I commend you for making it this long but at the same time I feel sorry for the slow agonizing death your business is enduring. A website is not enough. People have to see it. You have to be present. Your consumers are looking online every single day for whatever it is that you provide. Hundreds of people search the internet every day for your services. If you don’t believe me just search for the services you provide in your area on Google. But please don’t get pissed when you see your competitor show up first.
Wouldn’t it be great if you could have your company come on TV whenever someone thought about who provides your services in your area? Or your brand would flash up on a billboard whenever someone was driving by wondering who offered the best (INSERT YOUR SERVICE HERE) in your hometown? Well that’s exactly what ranking your website in the search engines is. And if you’re not doing it, you are handing money to your competition.
The fact is that there are going to be searches done every single month for the exact product or service that you provide, exactly where you provide it. Those people that are doing those searches are not doing it for fun. They are actively searching because they have a desire or need that they want fulfilled. Now whoever shows up when those people perform those searches have a damn good chance of being the ones that get to fulfill those desires or needs for these people.
And the more time your business spends NOT being the one that shows up FIRST whenever your services are sought out, the more money you are handing to your competitors.
I know this is not a popular stance. I understand that. People have a natural aversion to change. The brain is literally hardwired to associate a very high degree of risk with any kind of change. But if you don’t adapt. If you don’t change. If you’re not the one that shows up when people are looking for your services or products. Your business will not survive. That is why your marketing desperately needs a change. And the very best thing you can do for your business is put it in front of potential customers that are literally looking for your services at the time they are looking for them.