SEO for Business – Why Now?

By February 21, 2017SEO Expert Advice

Video Transcript

hey guys what’s going on it’s Craig and
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in today’s video I want to talk a little
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bit about why you want to employ SEO in
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your marketing right now. So a lot of
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times I’ll talk to people and they’ll say well
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I’ll do this in a couple months. I’ll do
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this…
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come at me, uh, come talk to me in six months
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or a year from now. We’ll see where we’re
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at. And that’s all well and good if
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that’s what you want to do but you are
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literally letting things slide for that
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timeframe. You know SEO doesn’t happen
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overnight, right? It’s not something that
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you can employ and then tomorrow you’re
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gonna be ranking. That that would be
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something like PPC where you you do…
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you pay as you go. And as soon as you
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stop paying you’re not you’re not going
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to get the results anymore, so. But SEO
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you pay and you’re gonna get the results
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in like three, four, maybe six months,
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depending on the competition, but you’re
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going to stay there long after, you know,
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the campaign is over. So when people say
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why now? Why they have to do it now?
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Well, you want to get it going on the
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strategy now so you can start to rank as
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soon as possible.
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You want your business in front of the
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people that are looking for you as soon
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as it possibly can. And then you want it
1:02
there for a long time after, right? So if
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we wait another year, that’s going to be
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another year, and then plus the six
1:07
months it’s going to take to actually rank
1:09
your website and who knows where your
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website is going to be at that point. How
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far behind the eight ball you’re going
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to be.
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Meanwhile, this whole time, you’re letting
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all of the people that are doing those
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searches for what it is that you provide,
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they’re going to your competition. So
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that we’ve already talked about in a
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previous video that there are hundreds
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and a lot of time a lot of cases
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thousands of people searching every
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single month for what it is that you
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offer, specifically. Now right now, they’re,
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if they’re not finding your website,
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they’re going to continue to not
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find your website and go to somebody
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else. So if you want to continue to let
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these people go to your competition and
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see your competition first, then by all
1:47
means
1:47
wait. But that’s why you really need to
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employ SEO as soon as possible and get
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it going in your marketing strategy.
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The sooner you do this, the sooner you’re
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going to start to see the results. So
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that’s really my answer as to why now?
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You can wait, if that’s something you
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want to do. But the longer you wait, the
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longer you’re going to let your
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competition have those people and be the
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first one that those people see
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when they do those searches every single
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month. And again, I invite you to look for
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what it is that you offer. Look for your
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services online. Look for whatever
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product you offer. Search for it online.
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And if you’re not the first one that you
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see, then there’s something wrong and you
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need to address that! And the other thing,
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too, is when you do these searches, do it
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in Google Chrome, on an incognito
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window, so you’re not cookied. Because a
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lot of times people will tell me “Oh I’m
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number one.” When they’re really not
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number one that just cookied because
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they’re using a browser that they’re
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logged in on. So, do an incognito window
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in Google Chrome and see if you’re
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ranked number one. If you’re not ranked
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number one, there’s something wrong and
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you really need to address that. And
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that’s why you need to do it…yesterday!
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Pretty much, so, that’s why SEO is very
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important and um, you know, I do consider
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myself an expert, an SEO expert and I’m
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able to rank sites a lot quicker than
3:07
most. And that’s why I don’t keep clients
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for life. I actually keep them for a short
3:11
amount of time.
3:12
Most often six to eight months
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because I’m able to get results in that
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time frame. So, you know, I know the
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urgency. I know that you’ve been giving
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your, the potential clients and
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customers to your competition for long
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enough and you don’t want that to happen
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anymore, so you need to get going on this
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right now! So that’s pretty much all I
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wanted to talk about in today’s video. I
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wanted to tell you that, you know, you
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really need, this is why you really need to
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get on this right now and not wait. It’s
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not something you can afford to to let
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go for any longer. So, that’s it for this
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video and I hope to talk to you soon.
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Take care. Bye

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