SEO Update – Reputation Management September 2016

By September 11, 2016SEO Expert Advice

Reputation management is perhaps one of the most difficult aspects of SEO. It usually involves removing a bad review that is on the first page of Google and knocking it down to the second page or lower. That is hard enough in itself for a seasoned SEO but now Google has gone and updated things again. The first thing that a potential customer does when coming across your business is do some research before making a buying decision. So no matter what kind of advertising you have whether it’s a billboard, a catchy jingle on the radio, a clever local TV commercial, or even if the potential customer sees your brand someplace else (truck, yard sign, or driving by your location), the first thing they’re going to do is go home and do some research before deciding to give you their business. This update kind of upped the ante a little bit and you’ll see why in a second.

As you can see from the video, Google has decided to take reviews from across the web and include them whenever anyone does research on your business. So now not only do you have to be wary of bad reviews popping up onto the first page of Google when someone researches your business, you also have to be aware of the amount of reviews you get, the quality of the reviews you’re getting, and what is being listed when somebody searches your company or business. So even if you had bogus bad reviews on Yelp or let’s say a Ripoff Report made about you and it was made by someone that never even was a customer of yours, it’s not going to be good enough anymore to just get that review moved to page 2. Reputation management is so much more now with this new update!

But what can you really do about it?

Well any good SEO is going to know how to get reviews. And not only from one source on the web but multiple sources.  They should be able to get you rel reviews from real people and even have them geo-located from your town to improve the look of your listing. Now these listings are for both desktop and mobile searches. But they stick out like a sore thumb when someone is searching with a mobile device. You can see in the video that I showed you in the emulator that before the organic listing for the company even shows up you get to see the reviews from across the web. Now the fact of the matter is if you have crappy reviews from the web, that person may not even get to your organic listing and click on your website. So it’s probably important this day and age to make sure you get reviews from multiple sources and multiple outlets.

If you are looking for someone to clean up your reputation online or to get you solid reviews from multiple sources then you have come to the right place! Now due to the success that we have generated for our clients and the amount of referrals coming in from those clients we literally have to pick and choose who we work with at this time. So even though we are not working with every single potential client that speaks with us, we can definitely look at your website, your listing, and your overall online reputation and give you some advice and pointers whether we work together or not.  In order for us to do that, all you have to do is go to the Discovery Form on this  site and fill it out. It only takes about two minutes but it will give us all of the information that we would need to know in order to give you a thorough analysis on not only your website but on your reputation as well. This is an update from Google that looks like it’s going to stay and it’s something that you have to take very seriously. You’re going to want somebody has the experience and know-how taking care of your online reputation so that you don’t lose any potential customers. Like I said in the video this is not about your rankings or moving up in the search engines. What is is going to do is have a significant impact on your conversions. Basically, you want to put your best foot forward so that whenever anyone searches for your business online they get wowed with incredible reviews from multiple sources that they cannot deny.

So get in touch with us today and we will take a look for you!

Click Here To Go To The Discovery Form!